Mobile Apps for Market Research

According to GSMA Intelligence, more than 8 billion mobile phones are in existence to date. That’s a whole lot more than the world’s 7.6 billion human population! Meanwhile, in ...
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Examples of Mobile Qualitative Studies

Mobile qualitative research (MQR) is a popular market research method used for providing instantaneous information from a wealth of participants globally. The unique ways this ...
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The Applications of Mobile in Market Research

The rise of mobile opened windows of opportunities in the world of market research. Researchers developed innovative ways, and still continue to do so, for the goal of ...
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Advantages of Mobile Research

Wherever we go, whatever we do, we’ll have our mobile phones in our pockets. This technological phenomenon opened many possibilities that has led many market researchers to ...
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Advantages of Mobile Ethnography

 A great variety of market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ...
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Methods of Mobile Ethnography

Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...
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