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medical device testing and recruitment

Recruiting Respondents for Medical Device Market Research

Posted on 08/23/21

Every year, the regulations guiding medical market research increase exponentially. It’s become clear that speaking with doctors alone is no longer enough, especially for ...
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Woman reading a story to children

The Undeniable Power of Storytelling or Narrative Qualitative Research

Posted on 08/03/21

The science that drives decision-making is heavily debated. What spurs a decision-maker to action in one moment can just as easily deter them in another. This is because we ...
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Market researcher using storytelling to present findings

4 Reasons Why You Should Use Storytelling in Your Market Research

Posted on 07/30/21

  Market research usually involves a lot of statistical data and analysis of numbers and metrics. While this is pretty run-of-the-mill, even the most hardened CEO gets tired of ...
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Online mock juror sharing his thoughts

How to Be an Online Mock Juror

Posted on 07/28/21

  The advent of online mock jury trials has led to many benefits, not only to consultants or legal practitioners but also to people looking for a side gig. Being an online mock ...
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Market researcher using a video management system

6 Features to Look For in a Video Management System in 2021

Posted on 07/23/21

Market researchers continue to gradually transition to digital qualitative methods, resulting in an increasing need for a robust video management system (VMS) to manage their ...
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Moderator talking to the focus group

10 Tips for Managing Your In-Person Interviews Remotely as a Moderator

Posted on 07/16/21

  COVID-19 has led market researchers to resort to conducting more webcam interviews or webcam focus groups online. However, some studies simply require the qualitative ...
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Mobile ethnography: person taking a survey on their phone

5 Advantages of Mobile Ethnography Over Traditional Ethnography

Posted on 07/09/21

  Traditionally, ethnography as a qualitative method involves meeting the respondents in person to get a closer look of the consumer experience. But with the pandemic making it ...
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Man answering a survey form using a pen

7 Essential Demographic Survey Questions

Posted on 06/30/21

A demographic survey is one of the most effective ways of identifying the type of respondents fit for your research study and the different kinds of perceptions toward a ...
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A Client Observing An In-Facility Interview

The Benefits of Live Video Streaming for In-Person Market Research

Posted on 06/29/21

In 2020, the global video streaming market was estimated to be worth USD 50.11 billion. From 2021 to 2028, it is expected to grow at a compound annual growth rate (CAGR) of ...
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