Five Steps to Successful Product Testing Right Now

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail.   Product testing enables ...
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4 Market Research Techniques to Use in Digital Marketing

A digital marketing approach is designed to reach today’s modern consumer as it allows you to connect with your prospects in a multitude of ways online. It undeniably provides ...
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How Market Researchers Can Adapt to the New Normal with Online Tools

At this point in the global pandemic situation, the newness has worn off a bit from the “new normal” and we’re all gaining more experience and exposure to executing the day to ...
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Why is Market Research Important to Digital Marketing?

Digital marketing plays an integral part in business as it offers a more efficient way of marketing compared to its traditional counterpart. With the right digital marketing ...
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Tips and Tricks in Conducting Remote Customer Research

As the world struggles to adjust to the new circumstances brought by the global pandemic, market researchers are reconsidering their current methods of conducting customer ...
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5 Services to Help You Successfully Transition Your Mock Jury Trials Online

With the global health crisis looming above our heads, almost every sector that can has gone remote. As precautionary measures against the virus continue to be implemented, ...
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Exploring the Impact of COVID-19 in Global Market Research

Many sectors of the global population are struggling to keep pace with uncertain and rapid changes brought to us by the Coronavirus outbreak, especially market research. While ...
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Digital Shift: Tools and Solutions for Your Market Research During the Pandemic

As more and more in-person interviews and in-facility focus groups are being canceled and postponed, more and more researchers are also rethinking how they can stay connected ...
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Protecting Your Research Online With Civicom CyberFacility®

Online platforms and systems are becoming more sophisticated yet cybercriminals are getting more creative and intelligent. According to Accenture, security breaches have ...
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