How to Establish Data Accuracy in Qualitative Research

  In qualitative research, we ask for data that cannot be measured on a scale. While quantitative data is nominal, repeatable, and measurable, qualitative data tends to be ...
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5 Things Market Researchers Must Avoid to be GDPR Compliant

Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
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5 Essentials for Focus Group Video Recording Equipment

  To keep up in a competitive focus group industry, research facilities must continue to innovate and provide the best service possible. With the emergence of new technologies, ...
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What are the Characteristics of a Full-Service Online Bulletin Board?

  There are a wide variety of online bulletin boards available for market research, so it shouldn’t be difficult to find a platform. But the question is, what features and ...
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How Do Food and Beverage Consumer Research Focus Groups Work?

  If you’ve ever been to the local supermarket or convenience store, you’ve likely seen shelves of food and beverage products in multiple aisles. From canned goods to meat, chips, ...
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Long-Term Vs. Short-Term Market Research Online Communities: What’s the Difference?

  Gone are the days when researchers had to gather consumer feedback manually. With the help of market research online communities or MROCs, you can now automatically collect ...
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Medical Focus Groups: 4 Reasons Why CCam® is the Right Choice

  In the medical research industry, focus groups are an ideal method for exploring participants’ own meaning of health and illness. This is mainly due to the fact that various ...
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Emerging Trends in Mobile Research

  It’s fascinating how mobile phones have become a necessity nowadays. Have you ever taken the time to think about how dependent you have become on your device? How often do you ...
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Focus Group Video Streaming: 6 Tips To Get It Right

  When facilitating any focus group, these four steps should never be missed: planning, execution, organizing data, and analysis. But while these steps may seem straightforward, ...
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