A Remote Moderator’s Checklist For In-Person Focus Group Sessions

As Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Regardless of whether you’re an inexperienced or experienced moderator, it doesn’t hurt to ...
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Preparing the Transition of Your Mock Jury Trial to an Online Platform

Online mock jury trials are not as different from in-person mock jury trials as you might think. A lot of the key components, such as witness analysis, exhibit analysis, ...
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Tips On Using Open-Ended Questions for Feedback in Qual Research

It’s no secret that quantitative and qualitative methodologies provide valuable insights to market research professionals. When looking for more encompassing and general ...
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What is a Mock Trial and What Are The Benefits To Having One?

According to the American Bar, many litigators rarely see the inside of a courtroom. For the few cases that do proceed through trial, preparation is key. As a business, the ...
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5 Services to Help You Successfully Transition Your Mock Jury Trials Online

With the global health crisis looming above our heads, almost every sector that can has gone remote. As precautionary measures against the virus continue to be implemented, ...
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Tools To Make Your Mobile Ethnography More Effective

Mobile ethnography is an ethnographic market research methodology that breaks the boundaries of traditional ethnographic studies. Using mobile technology, researchers can get ...
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5 Criteria You Must Consider When Conducting Ethnographic Research

Ethnographic research determines how people interact with each other in a specific environment. This form of research usually requires that a researcher integrate themselves ...
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Ethnography: How To Use Video Ethnography in Market Research

Ethnography delves into how we as human beings react to certain circumstances in real life and how it is influenced by a variety of factors such as our environments where the ...
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Five Benefits of Mobile Market Research in the New Normal

  We are a few months into the COVID-19 outbreak and it doesn’t seem like it’s ending anytime soon. While its ongoing impact on a lot of industries can still be widely felt, we ...
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