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People in a Web Room

A Remote Moderator’s Checklist For In-Person Focus Group Sessions

Posted on 04/30/21

As Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Regardless of whether you’re an inexperienced or experienced moderator, it doesn’t hurt to ...
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Legal Professionals in a Discussion

Preparing the Transition of Your Mock Jury Trial to an Online Platform

Posted on 04/28/21

Online mock jury trials are not as different from in-person mock jury trials as you might think. A lot of the key components, such as witness analysis, exhibit analysis, ...
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Tips On Using Open-Ended Questions for Feedback in Qual Research

Posted on 04/24/21

It’s no secret that quantitative and qualitative methodologies provide valuable insights to market research professionals. When looking for more encompassing and general ...
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What is a Mock Trial and What Are The Benefits To Having One?

Posted on 03/31/21

According to the American Bar, many litigators rarely see the inside of a courtroom. For the few cases that do proceed through trial, preparation is key. As a business, the ...
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5 Services to Help You Successfully Transition Your Mock Jury Trials Online

Posted on 03/30/21

With the global health crisis looming above our heads, almost every sector that can has gone remote. As precautionary measures against the virus continue to be implemented, ...
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Tools To Make Your Mobile Ethnography More Effective

Posted on 03/24/21

Mobile ethnography is an ethnographic market research methodology that breaks the boundaries of traditional ethnographic studies. Using mobile technology, researchers can get ...
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5 Criteria You Must Consider When Conducting Ethnographic Research

Posted on 03/17/21

Ethnographic research determines how people interact with each other in a specific environment. This form of research usually requires that a researcher integrate themselves ...
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Ethnography: How To Use Video Ethnography in Market Research

Posted on 03/05/21

Ethnography delves into how we as human beings react to certain circumstances in real life and how it is influenced by a variety of factors such as our environments where the ...
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Five Benefits of Mobile Market Research in the New Normal

Posted on 11/18/20

  We are a few months into the COVID-19 outbreak and it doesn’t seem like it’s ending anytime soon. While its ongoing impact on a lot of industries can still be widely felt, we ...
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