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researchers doing data profiling

What is Data Profiling? Definition, Types, and Roles

Posted on 6/30/23

In the era of big data, collecting high-quality data is crucial to making actionable decisions that drive business growth. However, ensuring the accuracy, completeness, ...
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ai trends in market research

How Today’s AI Trends are Reshaping Consumer Insights

Posted on 5/26/23

Artificial intelligence (AI) is rapidly transforming the face of the market research industry. With the abundance of AI software available nowadays, this is no surprise. ...
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researcher implementing strategies to improve data quality

10 Proven Strategies to Improve Data Quality in Your Organization

Posted on 5/16/23

Data is an invaluable asset to any organization. As various industries undergo digital transformation, businesses have relied heavily on data to drive decision-making. ...
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how can you clean data in big data era

How Can You Clean Data? Tips and Techniques for Effective Data Cleaning

Posted on 5/4/23

In today's big data era, enterprises are acquiring large amounts of data from various sources to build their data lake, with the global data lake market expected to reach ...
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product testing for in home ethnography study

In-Home Ethnography: Observing Consumer Behaviors in Their Natural Habitat

Posted on 4/27/23

As market researchers, understanding your consumers is critical to driving business impact. But how do you go beyond self-reported data to uncover authentic insights into your ...
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focus group qualitative research in marketing

Mixed-Methods: A Winning Approach to Qualitative Research in Marketing

Posted on 4/19/23

In today’s consumer-centric landscape, more and more businesses are putting their customer’s needs at the heart of their strategies. As such, companies must leverage every tool ...
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studying eye movement in eye tracking research

Understanding the Basics of Eye Tracking Research

Posted on 4/6/23

When going window shopping or skimming through a magazine, you may come across something you could describe as “eye-catching.” But why is that? Maybe it’s because the design ...
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respondents in conversational research

Get Started with Conversational Research: A Step-by-Step Guide

Posted on 3/30/23

Understanding customers’ motivations and communication patterns is key to increasing brand loyalty, building better products and services, or uncovering untapped potential ...
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answering survey for quant qual research

Quant Qual Research: Combining Data and Verbatims

Posted on 3/23/23

In market research, quantitative and qualitative methods are used to gather data on two very different perspectives of an audience – the “What” and the “Why.” Alone, each ...
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