blog categories

8 Tips to Harness the Power of Your Virtual Focus Groups

Posted on 07/01/22

As internet speed and capacity increases, conducting virtual focus groups has become exceedingly popular over the last few years. Web and audio-based sessions could be easily done ...
Read More
moderator taking notes during an online focus group

4 Best Ways to Leverage Digital Qualitative Research Methods

Posted on 06/27/22

  To keep pace in an ever-changing market landscape, agile results are essential. The basis for a thriving business now comes down to how well it can sense, learn, and respond to ...
Read More
Remote users viewing livestream session using focus group streaming technology

Leveraging Focus Group Streaming Technology with CCam® focus

Posted on 06/21/22

Focus groups have become the standard practice for collecting qualitative data, with face-to-face discussion conveying emotions and reactions that cannot be easily expressed in ...
Read More
Getting Customer Insight Through Narrative Qualitative Research

4 Narrative Qualitative Research Tools You Probably Don’t Know About

Posted on 06/14/22

  We are constantly exposed to an environment that encourages us to buy something without even thinking. Social media, advertisements, websites, and companies have mastered the ...
Read More
Finding your target audience for survey

How to Reach the Right People for Your Target Audience Survey

Posted on 06/09/22

    In a constantly evolving marketplace, with consumer trends coming and going like the weather, it has become harder to predict what the next up-and-coming thing will be. ...
Read More
How to Incentivize Responses Properly

3 Types of Market Research Incentives for Gen Z Respondents

Posted on 06/02/22

Gen Z customers are the future of the retail world. With the oldest of the generation now being adults and entering the workforce, their spending power is on the rise. According ...
Read More
Consumers Buying Groceries

The ‘Why’ Behind the Buy: Understanding Consumer Behaviour Research

Posted on 05/27/22

  At the heart of every business is the need to understand their customers and what makes them tick. Having in-depth knowledge of who your customers are is good, but knowing why ...
Read More
Moderator Conducting A Food Focus Group

5 Reasons Why Restaurants Should Conduct A Food Focus Group

Posted on 05/24/22

      Nowadays, customers are spoiled for choice when it comes to where they want to eat. With the US alone being home to an estimated one million+ restaurant locations, the ...
Read More
How to Incentivize Responses Properly

How to Incentivize Survey Responses for Improved Participation

Posted on 05/23/22

    Conducting surveys is one thing, but getting someone to answer them is another. With how busy people are in today’s digital world, time has become a valuable commodity. ...
Read More