What is the Optimal Focus Group Size?

      Focus groups thrive on a lively flow of conversation between multiple people. With the right amount of respondents, the influx of opinions, ideas, and feedback gathered in ...
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10 Survey Strategies to Prevent Fake Market Research

      Online surveys in market research have grown exponentially over the past few years. This approach has proven useful in helping researchers explore certain subject matter and ...
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How to Find Survey Respondents: The 7 Best Participant Sources

      Finding the right people to answer a survey sounds pretty straightforward, right? Well, it’s actually a lot more challenging than it seems.  A common problem we observe in ...
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7 Interactive Focus Group Activities for Better Engagement

  Focus groups are the key to uncovering your audience’s needs for your brands and products. A properly managed online or in-person focus group leads you deeper into the minds of ...
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The Move To Digital Qual Research

    Digital Qual, aka remote qualitative research, isn’t new but it has evolved significantly over the last two years. Keeping up with the technology and finding the right vendor ...
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Case Studies of Successful DIY Research

  As cloud-based software tools become more prevalent in the business industry, DIY research is progressively creating a significant impact in function and use cases. ...
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Market Research Methods You Should Know

  Knowledge controls access to opportunity and advancement. This saying is especially true in business, wherein information serves as the foundation for successful strategies and ...
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What To Expect In a Focus Group Streaming Platform

    As the world transforms into the age of digital transformation, one would think that in-person focus groups would become obsolete – but a more fitting statement would be that ...
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In-Depth Interviews 101

    Surveys, mobile studies, and focus groups are great research methods for collecting data. However, another method that is often overlooked in gathering insights is in-depth ...
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