Civicom Marketing Research Services Blog

Mobile Apps for Market Research

Posted on 10/17/18

According to GSMA Intelligence, more than 8 billion mobile phones are in existence to date. That’s a whole lot more than the world’s 7.6 billion human population! Meanwhile, in ...

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Examples of Mobile Qualitative Studies

Posted on 10/04/18

Mobile qualitative research (MQR) is a popular market research method used for providing instantaneous information from a wealth of participants globally. The unique ways this ...

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The Applications of Mobile in Market Research

Posted on 09/27/18

The rise of mobile opened windows of opportunities in the world of market research. Researchers developed innovative ways, and still continue to do so, for the goal of ...

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Advantages of Mobile Research

Posted on 09/20/18

Wherever we go, whatever we do, we’ll have our mobile phones in our pockets. This technological phenomenon opened many possibilities that has led many market researchers to ...

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Advantages of Mobile Ethnography

Posted on 09/12/18

A great variety of market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ...

mobile-opportunities-for-self-ethnography

Methods of Mobile Ethnography

Posted on 09/07/18

Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...