blog categories

Getting to know Mobile and Online Market Research

Posted on 02/13/20

    The continuous quest of market research industries to find more cost-effective and efficient approaches for data gathering and analysis resulted in the birth of online ...
Read More

8 Tips for Moderators Conducting Online Focus Group Discussions

Posted on 02/05/20

  As a moderator, you are tasked to guide and manage focus groups. That doesn’t sound like it's much of a challenge, right? Wrong. The quality of gathered respondents and ...
Read More

Two Decades of Innovation & Excellence with Civicom

Posted on 01/22/20

  We are pleased to announce that 2020 marks our second decade of innovation and world-class service in the market research facilitation industry. Our consistent commitment to ...
Read More

10 Best Qualities a Great Market Researcher Should Have

Posted on 01/16/20

While it is true that we have a continuously growing number of marketing research solutions and tools, that alone won’t guarantee successful market research. Maximizing these ...
Read More

6 Reasons Why Storyboarding Works for Your Market Research Process

Posted on 01/08/20

How do you stay on the right track while conducting market research?  Planning extensively before conducting market research, regardless of the scope, is detrimental to the ...
Read More

Types of Support You Thought You Didn't Need When Conducting a Global Market Research

Posted on 01/03/20

Web-enabled In-depth interviews and focus group discussions? Check! Online community platform? Check! Respondent recruitment? Check! Mobile research application? Check! These ...
Read More
budgeting

Tips for Preparing Your 2020 Market Research Budget

Posted on 12/27/19

How confident are you and your team in terms of allocating a percentage of your overall budget to market research? Whether you belong to a start-up company or working on a ...
Read More
global business meeting

Six Essential Tools for Global Market Research

Posted on 12/18/19

How do you apply and maximize the growth of technology in global market research?  In today’s day and age, even small businesses can reach consumers from across the globe ...
Read More
a male employee filling up a market research survey on a desk with his phone and coffee

Best Practices When Screening for Market Research Respondents

Posted on 12/11/19

If you’re conducting market research for a client’s bookstore and you wish to find out how fictional books are faring in the market and are looking for ways to do better in ...
Read More