blog categories

Data Accuracy

How to Establish Data Accuracy in Qualitative Research

Posted on 09/21/22

  In qualitative research, we ask for data that cannot be measured on a scale. While quantitative data is nominal, repeatable, and measurable, qualitative data tends to be ...
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Market Research GDPR Checklist

5 Things Market Researchers Must Avoid to be GDPR Compliant

Posted on 08/29/22

Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
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Focus Group Video Recording Equipment

5 Essentials for Focus Group Video Recording Equipment

Posted on 08/26/22

  To keep up in a competitive focus group industry, research facilities must continue to innovate and provide the best service possible. With the emergence of new technologies, ...
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market researchers using online bulletin board

What are the Characteristics of a Full-Service Online Bulletin Board?

Posted on 08/25/22

  There are a wide variety of online bulletin boards available for market research, so it shouldn’t be difficult to find a platform. But the question is, what features and ...
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Woman Shopping for Food and Beverage Products

How Do Food and Beverage Consumer Research Focus Groups Work?

Posted on 08/12/22

  If you’ve ever been to the local supermarket or convenience store, you’ve likely seen shelves of food and beverage products in multiple aisles. From canned goods to meat, chips, ...
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Market Research Online Community

Long-Term Vs. Short-Term Market Research Online Communities: What’s the Difference?

Posted on 08/05/22

  Gone are the days when researchers had to gather consumer feedback manually. With the help of market research online communities or MROCs, you can now automatically collect ...
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Remote Clients Streaming Medical Focus Group

Medical Focus Groups: 4 Reasons Why CCam® is the Right Choice

Posted on 08/03/22

  In the medical research industry, focus groups are an ideal method for exploring participants’ own meaning of health and illness. This is mainly due to the fact that various ...
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Participants Using Smartphone for Mobile Research

Emerging Trends in Mobile Research

Posted on 07/28/22

  It’s fascinating how mobile phones have become a necessity nowadays. Have you ever taken the time to think about how dependent you have become on your device? How often do you ...
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Remote Observer on Focus Group Video Streaming Session

Focus Group Video Streaming: 6 Tips To Get It Right

Posted on 07/22/22

  When facilitating any focus group, these four steps should never be missed: planning, execution, organizing data, and analysis. But while these steps may seem straightforward, ...
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