What Not to Do When Conducting Focus Group Discussions Online
What are bad habits and practices that we should get rid of to avoid risking the success of an online focus group discussion?
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The Anatomy of a Great Market Research Online Community
Conducting market research online community studies (MROCs) is among the most successful market research methods because it helps you determine the pulse of the community ...
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Challenges of Conducting Global Market Research
There has been a prominent increase in the number of companies around the globe seeking international growth opportunities which makes the administration of global market ...
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Utilizing Mobile Ethnography to Gain Substantial Qualitative Data
Ethnography is the study of people and their culture. It is a method dedicated to a lot of fieldwork where researchers aim to observe and explain consumers’ behavioral ...
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Gathering the Right Respondents for Qualitative Research
Are you trying to understand why users of your products or services are not very keen on giving substantial feedback, much less any feedback at all? How can you determine if ...
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Maximizing Your Qualitative Content for Market Research
Conducting qualitative market research entails working on a massive amount of collected data from a series of in-depth face-to-face interviews, focus group discussions, notes ...
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Are Market Researchers Outside of the EU Affected by the GDPR?
The GDPR was implemented to give EU citizens more control over how their data is collected, used, and protected. Although the GDPR is an EU legislation, it still affects ...
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Five Things Market Researchers Must Avoid to be GDPR Compliant
Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
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10 Guidelines to Help Navigate Research Projects Requiring HIPAA Compliance
Rebecca West, Global Vice President, Civicom Marketing Research Services Group
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