When to Use Synchronous and Asynchronous Market Research

    Depending on the best methodology to collect data, market research studies could be conducted in scheduled, real-time encounters or over an extended period with the ...
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What are the Common Mistakes People Commit in Online Qualitative Research?

  Online qualitative research made it possible to connect with respondents virtually. It eliminates geographical limitations, allowing for faster data generation and ultimately ...
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7 Features Your Research Facility Needs For Better Focus Group Video

    Almost every research facility owner knows that the key to staying relevant in a competitive industry is to provide their clients with up-to-date equipment and ...
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Should You Be Using Zoom for Focus Groups?

.     Thanks to the social distancing measures enforced during the pandemic, online meeting platforms such as Zoom skyrocketed to the top of the market. It gave people a ...
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Try It Before You Launch it: How to Test a Product in 5 Creative Ways

    Feedback is the foundation upon which all businesses are built. Without user testing, companies won’t be able to determine what works and what doesn’t work about their ...
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4 Top Tips For Using Conversational Research To Improve Brand Awareness

.     In today’s competitive market, getting people to recognize, trust, and buy from a business requires marketers to implement effective social media strategies and ...
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Not Everything is as It Seems: Why You Should Get Educated on Survey Bots

.     Almost every business relies on collecting various data to guide its strategy. And for market researchers, online surveys have become the default tool for this ...
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Text-Based vs. Webcam Focus Group: An Honest Comparison

  There’s no question that technology has made a significant impact on market research. Digitalizing tasks has enabled researchers to develop business insights faster and more ...
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ResTech: The Latest Buzzword in Research

.   For a long time, the market research industry has relied heavily on hand-tabulated data and manual collection methods. However, times have changed.  Technology has grown ...
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