8 Tips to Harness the Power of Your Virtual Focus Groups

As internet speed and capacity increases, conducting virtual focus groups has become exceedingly popular over the last few years. Web and audio-based sessions could be easily done ...
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4 Best Ways to Leverage Digital Qualitative Research Methods

  To keep pace in an ever-changing market landscape, agile results are essential. The basis for a thriving business now comes down to how well it can sense, learn, and respond to ...
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Leveraging Focus Group Streaming Technology with CCam® focus

Focus groups have become the standard practice for collecting qualitative data, with face-to-face discussion conveying emotions and reactions that cannot be easily expressed in ...
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4 Narrative Qualitative Research Tools You Probably Don’t Know About

  We are constantly exposed to an environment that encourages us to buy something without even thinking. Social media, advertisements, websites, and companies have mastered the ...
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How to Reach the Right People for Your Target Audience Survey

    In a constantly evolving marketplace, with consumer trends coming and going like the weather, it has become harder to predict what the next up-and-coming thing will be. ...
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3 Types of Market Research Incentives for Gen Z Respondents

Gen Z customers are the future of the retail world. With the oldest of the generation now being adults and entering the workforce, their spending power is on the rise. According ...
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The ‘Why’ Behind the Buy: Understanding Consumer Behaviour Research

  At the heart of every business is the need to understand their customers and what makes them tick. Having in-depth knowledge of who your customers are is good, but knowing why ...
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5 Reasons Why Restaurants Should Conduct A Food Focus Group

      Nowadays, customers are spoiled for choice when it comes to where they want to eat. With the US alone being home to an estimated one million+ restaurant locations, the ...
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How to Incentivize Survey Responses for Improved Participation

    Conducting surveys is one thing, but getting someone to answer them is another. With how busy people are in today’s digital world, time has become a valuable commodity. ...
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