What are Long-Term Market Research Online Communities?

The beauty of market research online communities is that they’re designed for on-going or longitudinal studies. Long-term or continuous online communities for market research ...
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Why Use Mobile in Product Testing Market Research

The secret to product superiority in any market is to conduct rigorous product testing in order to make the best product. Product testing, also referred to as consumer testing ...
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Using Mobile with Other Market Research Tools

Despite the various advantages mobile provides and the many applications of mobile apps for market research, its possible insufficiencies encourages researchers to use other ...
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Emerging Trends in Mobile Research

It is fascinating how people “can’t live” without their mobile phones nowadays. Have you ever taken time to think of how dependent you have become with your mobile phone? How ...
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Mobile App Developments in Market Research

Emerging trends in market research are primarily being driven by the ubiquity of mobile devices and the vast amount of time users spend on them. Adults now average slightly ...
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Mobile Apps for Market Research

According to GSMA Intelligence, more than 8 billion mobile phones are in existence to date. That’s a whole lot more than the world’s 7.6 billion human population! Meanwhile, in ...
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Examples of Mobile Qualitative Studies

Mobile qualitative research (MQR) is a popular market research method used for providing instantaneous information from a wealth of participants globally. The unique ways this ...
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The Applications of Mobile in Market Research

The rise of mobile opened windows of opportunities in the world of market research. Researchers developed innovative ways, and still continue to do so, for the goal of ...
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Advantages of Mobile Research

Wherever we go, whatever we do, we’ll have our mobile phones in our pockets. This technological phenomenon opened many possibilities that has led many market researchers to ...
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Advantages of Mobile Ethnography

 A great variety of market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ...
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