Posted on 12/27/22 by Civicom Marketing Research Services
Mock jury trials, also known as simulated or focus group trials, enable attorneys to test their cases and strategies before going to trial. These mock trials can be conducted in person, online or hybrid, and they involve presenting a case to a group of participants who act as a jury and provide feedback on the strengths and weaknesses of the case.
1. Increased use of technology
2. Greater online sophistication within participant pools
In the past, mock jury trials have often relied on small, homogenous groups of participants with online expertise. However, the mock jury pool has increased in its ability to use online tools, it's likely that we'll see an increase in the number of online mock jury trials as there is a broader and more diverse mock jury pool to draw from.
3. More accurate data collection
As online mock jury trials become more common, attorneys and legal professionals will likely develop more sophisticated methods for collecting and analyzing data from these trials. This could include the use of advanced analytics tools to better understand the factors that influence jury decision-making and to identify trends and patterns in the data.
4. Continued growth in popularity
As more attorneys and legal professionals become aware of the benefits of online mock jury trials, it's likely that we'll see continued growth in their use. These trials offer a low-risk way for attorneys to test their cases and strategies before going to trial, which can help save time and money in the long run.
It's clear that online mock jury trials will continue to be an important tool for attorneys in 2023 and beyond. As technology advances, we can expect to see these trials become even more sophisticated and effective at helping attorneys prepare for real trials.