A digital marketing approach is designed to reach today’s modern consumer as it allows you to connect with your prospects in a multitude of ways online. It undeniably provides ...
Digital marketing plays an integral part in business as it offers a more efficient way of marketing compared to its traditional counterpart. With the right digital marketing ...
The GDPR was implemented to give EU citizens more control over how their data is collected, used, and protected. Although the GDPR is an EU legislation, it still affects ...
Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
Qualitative methodologies typically deal with an overwhelming amount of content which can be challenging to sift through, not to mention, time-consuming. It doesn’t stop there ...
Qualitative research entails dealing with huge amounts of unstructured data, commonly in the form of media content such as audio and video recordings. Going over the data ...
Organizing data will always be a big hurdle when it comes to successfully finishing a qualitative research project. This is due to the fact that conducting this type of ...
Some of the main factors that ensure a successful market research study include gathering relevant, rich data and effectively analyzing it. Before diving in, knowing which ...
Companies and organizations are increasingly focused on customer centricity and consumer co-creation for good reasons: diminishing differentiation among products and services, ...