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4 Market Research Techniques to Use in Digital Marketing

Posted on 10/21/20

A digital marketing approach is designed to reach today’s modern consumer as it allows you to connect with your prospects in a multitude of ways online. It undeniably provides ...
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Why is Market Research Important to Digital Marketing?

Posted on 09/09/20

Digital marketing plays an integral part in business as it offers a more efficient way of marketing compared to its traditional counterpart. With the right digital marketing ...
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Are Market Researchers Outside of the EU Affected by the GDPR?

Posted on 07/17/19

The GDPR was implemented to give EU citizens more control over how their data is collected, used, and protected. Although the GDPR is an EU legislation, it still affects ...
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Five Things Market Researchers Must Avoid to be GDPR Compliant

Posted on 06/14/19

Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
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Common Qualitative Market Research Problems and How to Solve Them

Posted on 03/27/19

Qualitative methodologies typically deal with an overwhelming amount of content which can be challenging to sift through, not to mention, time-consuming. It doesn’t stop there ...
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what-are-essential-features-video-management-platform

What Features Should You Look For When Using A Video Management Platform?

Posted on 03/11/19

Qualitative research entails dealing with huge amounts of unstructured data, commonly in the form of media content such as audio and video recordings. Going over the data ...
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how-to-effectively-manage-qualitative-market-research-multimedia_417252847

How to Effectively Manage Qualitative Market Research Multimedia

Posted on 02/12/19

Organizing data will always be a big hurdle when it comes to successfully finishing a qualitative research project. This is due to the fact that conducting this type of ...
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Qualitative Research Methods and the Perfect Choice for Qualitative Content Management and Curation

Posted on 01/31/19

Some of the main factors that ensure a successful market research study include gathering relevant, rich data and effectively analyzing it. Before diving in, knowing which ...
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track-customer-ideas-and-experiences-using-mrocs

How to Track Customer Ideas and Experiences Using MROCs

Posted on 01/23/19

Companies and organizations are increasingly focused on customer centricity and consumer co-creation for good reasons: diminishing differentiation among products and services, ...
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