5 Things Market Researchers Must Avoid to be GDPR Compliant

Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
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What are the Characteristics of a Full-Service Online Bulletin Board?

  There are a wide variety of online bulletin boards available for market research, so it shouldn’t be difficult to find a platform. But the question is, what features and ...
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Long-Term Vs. Short-Term Market Research Online Communities: What’s the Difference?

  Gone are the days when researchers had to gather consumer feedback manually. With the help of market research online communities or MROCs, you can now automatically collect ...
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4 Market Research Techniques to Use in Digital Marketing

A digital marketing approach is designed to reach today’s modern consumer as it allows you to connect with your prospects in a multitude of ways online. It undeniably provides ...
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Why is Market Research Important to Digital Marketing?

Digital marketing plays an integral part in business as it offers a more efficient way of marketing compared to its traditional counterpart. With the right digital marketing plan, ...
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Are Market Researchers Outside of the EU Affected by the GDPR?

The GDPR was implemented to give EU citizens more control over how their data is collected, used, and protected. Although the GDPR is an EU legislation, it still affects ...
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Common Qualitative Market Research Problems and How to Solve Them

Qualitative methodologies typically deal with an overwhelming amount of content which can be challenging to sift through, not to mention, time-consuming. It doesn’t stop there — ...
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What Features Should You Look For When Using A Video Management Platform?

Qualitative research entails dealing with huge amounts of unstructured data, commonly in the form of media content such as audio and video recordings. Going over the data manually ...
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How to Effectively Manage Qualitative Market Research Multimedia

Organizing data will always be a big hurdle when it comes to successfully finishing a qualitative research project. This is due to the fact that conducting this type of research ...
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