How to Establish Data Accuracy in Qualitative Research

  In qualitative research, we ask for data that cannot be measured on a scale. While quantitative data is nominal, repeatable, and measurable, qualitative data tends to be ...
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5 Essentials for Focus Group Video Recording Equipment

  To keep up in a competitive focus group industry, research facilities must continue to innovate and provide the best service possible. With the emergence of new technologies, ...
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How Do Food and Beverage Consumer Research Focus Groups Work?

  If you’ve ever been to the local supermarket or convenience store, you’ve likely seen shelves of food and beverage products in multiple aisles. From canned goods to meat, chips, ...
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Medical Focus Groups: 4 Reasons Why CCam® is the Right Choice

  In the medical research industry, focus groups are an ideal method for exploring participants’ own meaning of health and illness. This is mainly due to the fact that various ...
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Focus Group Video Streaming: 6 Tips To Get It Right

  When facilitating any focus group, these four steps should never be missed: planning, execution, organizing data, and analysis. But while these steps may seem straightforward, ...
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Solving the 5 Most Common Consumer Product Focus Group Mistakes With CCam® focus

  Success in business is driven by products that sell. However, winning products or services don’t just materialize out of the blue. Ideas have to be evaluated and put under the ...
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8 Tips to Harness the Power of Your Virtual Focus Groups

As internet speed and capacity increases, conducting virtual focus groups has become exceedingly popular over the last few years. Web and audio-based sessions could be easily done ...
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4 Top Digital Qualitative Methods for 2022

  To keep pace in an ever-changing market landscape, agile results are essential. The basis for a thriving business now comes down to how well it can sense, learn, and respond to ...
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Leveraging Focus Group Streaming Technology with CCam® focus

Focus groups have become the standard practice for collecting qualitative data, with face-to-face discussion conveying emotions and reactions that cannot be easily expressed in ...
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