Best of the Best: The Top 8 Qualitative Analysis Tools Out Right Now

.   Qualitative data is the key to transformative business decisions. By collecting true customer sentiment, businesses can develop a consumer-centric strategy that builds ...
Read More

Look Your Best on Camera: How to Improve Lighting for Webcam

  How many times have you been in a virtual meeting and looked at yourself onscreen only to see an unflattering and badly-lit shot of yourself? While online video conferencing ...
Read More

What Are Click Farms: Common Practices and Prevention Tips

  Along with the rapid transition of data-gathering to online, automated clicks or bots have become a prevalent issue in the market research industry. According to a report by ...
Read More

What is an Omnidirectional Microphone, And How Does It Improve Your Recordings?

  If you’re looking for a superior in-person focus group solution, one of the first things you should consider is the type of equipment utilized in the session. An HD camera is ...
Read More

8 Ways to Rule Out Bias in Qualitative Research

  The word ‘bias’ is a highly debated topic in the qualitative industry. Due to the naturalistic approach of qualitative studies, there are many interpretations of what ‘bias’ ...
Read More

How to Establish Data Accuracy in Qualitative Research

  In qualitative research, we ask for data that cannot be measured on a scale. While quantitative data is nominal, repeatable, and measurable, qualitative data tends to be ...
Read More

5 Essentials for Focus Group Video Recording Equipment

  To keep up in a competitive focus group industry, research facilities must continue to innovate and provide the best service possible. With the emergence of new technologies, ...
Read More

How Do Food and Beverage Consumer Research Focus Groups Work?

  If you’ve ever been to the local supermarket or convenience store, you’ve likely seen shelves of food and beverage products in multiple aisles. From canned goods to meat, chips, ...
Read More

Medical Focus Groups: 4 Reasons Why CCam® is the Right Choice

  In the medical research industry, focus groups are an ideal method for exploring participants’ own meaning of health and illness. This is mainly due to the fact that various ...
Read More