Focus Group Video Streaming: 6 Tips To Get It Right

  When facilitating any focus group, these four steps should never be missed: planning, execution, organizing data, and analysis. But while these steps may seem straightforward, ...
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Solving the 5 Most Common Consumer Product Focus Group Mistakes With CCam® focus

  Success in business is driven by products that sell. However, winning products or services don’t just materialize out of the blue. Ideas have to be evaluated and put under the ...
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8 Tips to Harness the Power of Your Virtual Focus Groups

As internet speed and capacity increases, conducting virtual focus groups has become exceedingly popular over the last few years. Web and audio-based sessions could be easily done ...
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4 Top Digital Qualitative Methods for 2022

  To keep pace in an ever-changing market landscape, agile results are essential. The basis for a thriving business now comes down to how well it can sense, learn, and respond to ...
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Leveraging Focus Group Streaming Technology with CCam® focus

Focus groups have become the standard practice for collecting qualitative data, with face-to-face discussion conveying emotions and reactions that cannot be easily expressed in ...
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4 Narrative Qualitative Research Tools You Probably Don’t Know About

  We are constantly exposed to an environment that encourages us to buy something without even thinking. Social media, advertisements, websites, and companies have mastered the ...
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How to Reach the Right People for Your Target Audience Survey

    In a constantly evolving marketplace, with consumer trends coming and going like the weather, it has become harder to predict what the next up-and-coming thing will be. ...
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3 Types of Market Research Incentives for Gen Z Respondents

Gen Z customers are the future of the retail world. With the oldest of the generation now being adults and entering the workforce, their spending power is on the rise. According ...
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The ‘Why’ Behind the Buy: Understanding Consumer Behaviour Research

  At the heart of every business is the need to understand their customers and what makes them tick. Having in-depth knowledge of who your customers are is good, but knowing why ...
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