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A Client Observing An In-Facility Interview

The Benefits of Live Video Streaming for In-Person Market Research

Posted on 6/29/21

In 2020, the global video streaming market was estimated to be worth USD 50.11 billion. From 2021 to 2028, it is expected to grow at a compound annual growth rate (CAGR) of 21.0 ...
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A Team Looking At Data

4 Websites To Use To Find Market Research Data Online

Posted on 6/28/21

You don’t always need to begin your data collection from scratch when conducting global market research. There are numerous websites available online that have up-to-date ...
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Geographically Categorized Personas

7 Free Tools You Can Use to Research Your Target Market

Posted on 6/25/21

There are numerous steps in the marketing research process, and it’s beneficial for you to have dedicated tools to keep your project workflow optimized and help you deal with raw ...
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Legal Professional Using A Computer

Advantages of Using Asynchronous Activities for Online Mock Jury Trials

Posted on 5/31/21

The flexibility of online services gives legal professionals the means to elevate their mock trials to build effective strategies for their court cases. Aside from relying on ...
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People in a Web Room

A Remote Moderator’s Checklist For In-Person Focus Group Sessions

Posted on 4/30/21

As Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Regardless of whether you’re an inexperienced or experienced moderator, it doesn’t hurt to be ...
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Legal Professionals in a Discussion

Preparing the Transition of Your Mock Jury Trial to an Online Platform

Posted on 4/28/21

Online mock jury trials are not as different from in-person mock jury trials as you might think. A lot of the key components, such as witness analysis, exhibit analysis, opening ...
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Person Holding An iPad With A Laptop Screen Open On A Survey

Tips On Using Open-Ended Questions for Feedback in Qual Research

Posted on 4/24/21

It’s no secret that quantitative and qualitative methodologies provide valuable insights to market research professionals. When looking for more encompassing and general feedback, ...
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Close-up of a Gavel with a Judge Signing a Document Behind It

What is a Mock Trial and What Are The Benefits To Having One?

Posted on 3/31/21

According to the American Bar, many litigators rarely see the inside of a courtroom. For the few cases that do proceed through trial, preparation is key. As a business, the last ...
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Girl Using a Phone While Writing Notes on a Notebook

Tools To Make Your Mobile Ethnography More Effective

Posted on 3/24/21

Mobile ethnography is an ethnographic market research methodology that breaks the boundaries of traditional ethnographic studies. Using mobile technology, researchers can get data ...
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