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Five Steps to Successful Product Testing Right Now

Posted on 10/30/20

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail.   Product testing enables ...
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local-or-global-market-research

Be Local, Go Global – and Know How to Get There

Posted on 9/27/19

  Trying to launch yourself as a market researcher in a global world can be an intimidating experience. That’s why it’s so important to be aware of both the software tools that ...
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10-ways-stay-hipaa-compliant-web-enabled-market-research

10 Guidelines to Help Navigate Research Projects Requiring HIPAA Compliance

Posted on 5/16/19

Rebecca West, Global Vice President, Civicom Marketing Research Services Group
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mobile-opportunities-for-ethnography

Methods of Mobile Ethnography

Posted on 9/7/18

Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...
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