Posted on 9/27/19 by Rebecca West
In the past, a market research professional was tied down to what could be achieved within a fixed geography – running focus groups or conducting interviews in far flung places in multiple languages would have been impossible.
Today’s market researcher has a plethora of tools that work worldwide at their fingertips. But the critical factor in achieving a project success continues to be the people you rely on to make you successful. Security issues compound the situation. Know the company you keep when you get involved in global research. Rely on a partner you can trust and success will fall into place.
Published on: USA Today - Future of Research
Choose Civicom® Marketing Research Services for Your Global Market Research
Civicom® Marketing Research Services is the leader in providing creative and technical excellence for the success of your global market research. Our suite of services includes IDI and focus group facilitation, a mobile insights app, an online community platform, multimedia curation, plus other useful tools created for your research needs. Learn more about the comprehensive range of market research tools that we offer.