Challenges of Conducting Global Market Research

There has been a prominent increase in the number of companies around the globe seeking international growth opportunities which makes the administration of global market ...
Read More

Utilizing Mobile Ethnography to Gain Substantial Qualitative Data

Ethnography is the study of people and their culture. It is a method dedicated to a lot of fieldwork where researchers aim to observe and explain consumers’ behavioral ...
Read More

Gathering the Right Respondents for Qualitative Research

Are you trying to understand why users of your products or services are not very keen on giving substantial feedback, much less any feedback at all? How can you determine if ...
Read More

Maximizing Your Qualitative Content for Market Research

Conducting qualitative market research entails working on a massive amount of collected data from a series of in-depth face-to-face interviews, focus group discussions, notes ...
Read More

Are Market Researchers Outside of the EU Affected by the GDPR?

The GDPR was implemented to give EU citizens more control over how their data is collected, used, and protected. Although the GDPR is an EU legislation, it still affects ...
Read More

Five Things Market Researchers Must Avoid to be GDPR Compliant

Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
Read More

Ten Ways to Stay HIPAA Compliant In Web-Enabled Market Research

Rebecca West, Global Vice President, Civicom Marketing Research Services Group
Read More

Common Qualitative Market Research Problems and How to Solve Them

Qualitative methodologies typically deal with an overwhelming amount of content which can be challenging to sift through, not to mention, time-consuming. It doesn’t stop there ...
Read More

What Features Should You Look For When Using A Video Management Platform?

Qualitative research entails dealing with huge amounts of unstructured data, commonly in the form of media content such as audio and video recordings. Going over the data ...
Read More