What is Data Management: Definition, Challenges, and Best Practices

      Are you a researcher struggling to manage your data? You're not alone. According to a recent survey done by Adverity, 67% of marketers at small and medium-sized ...
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Keep Respondents Safe: Maintaining Privacy, Anonymity, and Confidentiality in Research

      Data security is an important ethical consideration for market researchers – but how do you guarantee this? Security breaches and identity theft have become more ...
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7 Must-Have Features for Market Research Management Software

      Storytelling matters a lot in the market research industry. It entails weaving individual threads of information to find patterns that could lead to actionable ...
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2023 Trends for Mock Jury Trials

      Mock jury trials, also known as simulated or focus group trials, enable attorneys to test their cases and strategies before going to trial. These mock trials can be ...
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Defining the Role of Data Integrity in the Digital Age

      As data becomes an increasingly valuable asset, the importance of data integrity shouldn’t be overlooked. In this digital era, an unimaginable amount of information ...
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6 Key Researcher Tips for Integrating Market Research Technology

      The pandemic has presented a unique challenge for market researchers, forcing them to adapt quickly and efficiently to a rapidly changing environment. As businesses ...
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Qualitative Research Characteristics: 5 Common Mistakes That Can Cause Bad Data

      Gathering bad data could significantly impact the accuracy of your findings. Most qualitative research characteristics rely on proper planning and management to ...
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Uncovering the Potential of Metaverse Market Research

      The metaverse is quickly becoming an increasingly popular space for businesses to conduct market research. Vantage Market Research projects that the Metaverse is ...
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Restech vs. Traditional Market Research: Which is Better?

      Research technology, or ‘restech,’ has recently been gaining traction as the MR industry’s newest buzzword. Restech is a combination of advanced software, analytics, ...
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