Ten Tips for Running a Successful Online Focus Group Discussion

How do you best manage a focus group discussion when you are miles away from your respondents? We are now able to do things anywhere be it within an arm’s length or from the ...
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Five Advantages of Using Video Stimuli in Market Research

Which type of stimulus is best used to elicit reactions for qualitative market research? A stimulus is any kind of material or object used in a market research study intended ...
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Best Practices in Organizing Your Audio and Video for Efficient Market Research

Obtaining and collecting qualitative data in the form of audio and video recordings for market research is one thing. Making sure that every gathered audio and video file is ...
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Five Qualities of a Great Market Research Online Community Manager

Online marketing research methods and tools are on the rise and so is the demand for effective people to facilitate and moderate the studies that use them. Among these methods ...
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Enhance Your Productivity with These Online Market Research Collaboration Tools

Imagine working on a global market research project with workmates stationed on different parts of the world? How do you collaborate? 
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Three Ways to Successfully Conduct Global Market Research

Are you getting ready to step up a notch and extend your business on a global scale?  Fortunately for you, advancements in technology are making it easier for entrepreneurs and ...
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Mobile Research Tools that You Can Utilize in Your Next Healthcare Study

Did you know that in the USA alone, 95% of the people today own a mobile phone of any kind?  The continuous expansion of smartphone ownership has significantly influenced a ...
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What Growing Trends Can We Expect for the Future of Market Research?

From paper-based polls and surveys to online communities, the growth of market research has surely gone a long way. Tools and practices have improved, new means of collecting, ...
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How to Maintain Respondent Confidentiality During Interviews and Focus Groups

One of the best ways to gather data from different respondents in a short period of time is through focus group discussions, while one of the most effective ways to gain ...
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