blog categories

Market Research Online Community

Long-Term Vs. Short-Term Market Research Online Communities: What’s the Difference?

Posted on 08/05/22

  Gone are the days when researchers had to gather consumer feedback manually. With the help of market research online communities or MROCs, you can now automatically collect ...
Read More
Remote Clients Streaming Medical Focus Group

Medical Focus Groups: 4 Reasons Why CCam® is the Right Choice

Posted on 08/03/22

  In the medical research industry, focus groups are an ideal method for exploring participants’ own meaning of health and illness. This is mainly due to the fact that various ...
Read More
Participants Using Smartphone for Mobile Research

Emerging Trends in Mobile Research

Posted on 07/28/22

  It’s fascinating how mobile phones have become a necessity nowadays. Have you ever taken the time to think about how dependent you have become on your device? How often do you ...
Read More
Remote Observer on Focus Group Video Streaming Session

Focus Group Video Streaming: 6 Tips To Get It Right

Posted on 07/22/22

  When facilitating any focus group, these four steps should never be missed: planning, execution, organizing data, and analysis. But while these steps may seem straightforward, ...
Read More
Consumer Product Focus Group

Solving the 5 Most Common Consumer Product Focus Group Mistakes With CCam® focus

Posted on 07/14/22

  Success in business is driven by products that sell. However, winning products or services don’t just materialize out of the blue. Ideas have to be evaluated and put under the ...
Read More
Respondent using mobile market research app

Mobile Apps for Market Research

Posted on 07/13/22

  Machines have officially taken over the world. According to Statista, more than 6 billion smartphone users are in existence to date. Meanwhile, mobile connections have exceeded ...
Read More
Respondent using device for mobile research

What are the Advantages (and Disadvantages) of Ethnography for Mobile Research?

Posted on 07/08/22

  Various market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ways. ...
Read More
Moderator conducting virtual focus group

8 Tips to Harness the Power of Your Virtual Focus Groups

Posted on 07/01/22

As internet speed and capacity increases, conducting virtual focus groups has become exceedingly popular over the last few years. Web and audio-based sessions could be easily done ...
Read More
moderator taking notes during an online focus group

4 Top Digital Qualitative Methods for 2022

Posted on 06/27/22

  To keep pace in an ever-changing market landscape, agile results are essential. The basis for a thriving business now comes down to how well it can sense, learn, and respond to ...
Read More