Recruiting Respondents for Medical Device Market Research

Every year, the regulations guiding medical market research increase exponentially. It’s become clear that speaking with doctors alone is no longer enough, especially for ...
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The Undeniable Power of Storytelling or Narrative Qualitative Research

The science that drives decision-making is heavily debated. What spurs a decision-maker to action in one moment can just as easily deter them in another. This is because we ...
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4 Reasons Why You Should Use Storytelling in Your Market Research

  Market research usually involves a lot of statistical data and analysis of numbers and metrics. While this is pretty run-of-the-mill, even the most hardened CEO gets tired of ...
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How to Be an Online Mock Juror

  The advent of online mock jury trials has led to many benefits, not only to consultants or legal practitioners but also to people looking for a side gig. Being an online mock ...
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6 Features to Look For in a Video Management System in 2021

Market researchers continue to gradually transition to digital qualitative methods, resulting in an increasing need for a robust video management system (VMS) to manage their ...
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10 Tips for Managing Your In-Person Interviews Remotely as a Moderator

  COVID-19 has led market researchers to resort to conducting more webcam interviews or webcam focus groups online. However, some studies simply require the qualitative ...
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5 Advantages of Mobile Ethnography Over Traditional Ethnography

  Traditionally, ethnography as a qualitative method involves meeting the respondents in person to get a closer look of the consumer experience. But with the pandemic making it ...
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7 Essential Demographic Survey Questions

A demographic survey is one of the most effective ways of identifying the type of respondents fit for your research study and the different kinds of perceptions toward a ...
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The Benefits of Live Video Streaming for In-Person Market Research

In 2020, the global video streaming market was estimated to be worth USD 50.11 billion. From 2021 to 2028, it is expected to grow at a compound annual growth rate (CAGR) of ...
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