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Short-term-market-research-online-communities-explained

What are Short-Term Market Research Online Communities?

Posted on 12/11/18

Short-term market research online communities, also referred to as ad hoc research communities, are comprised of a limited number of participants, roughly up to 50, grouped by ...
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How-to-Participate-in-an-Online-Bulletin-Board-Study

How to Participate in an Online Bulletin Board Study

Posted on 12/6/18

Updated on 3/12/21 by Rafael Roxas   Are you an avid sports fan immersed in stats, players, and teams? Do you find yourself marking the calendar with video game releases and ...
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product-testing-research-using-mobile-devices

Why Use Mobile in Product Testing Market Research

Posted on 11/28/18

The secret to product superiority in any market is to conduct rigorous product testing in order to make the best product. Product testing, also referred to as consumer testing or ...
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using-mobile-other-market-research-tools

Using Mobile with Other Market Research Tools

Posted on 11/20/18

Despite the various advantages mobile provides and the many applications of mobile apps for market research, its possible insufficiencies encourages researchers to use other ...
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market-research-examples-of-mobile-qualitative-applications

Examples of Mobile Qualitative Studies

Posted on 10/4/18

Mobile qualitative research (MQR) is a popular market research method used for providing instantaneous information from a wealth of participants globally. The unique ways this ...
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applications-market-research-on-mobile-devices

The Applications of Mobile in Market Research

Posted on 9/27/18

The rise of mobile opened windows of opportunities in the world of market research. Researchers developed innovative ways, and still continue to do so, for the goal of obtaining ...
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mobile-opportunities-for-ethnography

Methods of Mobile Ethnography

Posted on 9/7/18

Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...
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