Types of Support You Thought You Didn't Need When Conducting a Global Market Research

Web-enabled In-depth interviews and focus group discussions? Check! Online community platform? Check! Respondent recruitment? Check! Mobile research application? Check! These ...
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Tips for Preparing Your 2020 Market Research Budget

How confident are you and your team in terms of allocating a percentage of your overall budget to market research? Whether you belong to a start-up company or working on a ...
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Six Essential Tools for Global Market Research

How do you apply and maximize the growth of technology in global market research?  In today’s day and age, even small businesses can reach consumers from across the globe ...
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Best Practices When Screening for Market Research Respondents

If you’re conducting market research for a client’s bookstore and you wish to find out how fictional books are faring in the market and are looking for ways to do better in ...
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Five Common MROC Challenges and How You Can Overcome Them

Market research online communities or MROCs have been among the most commonly used research methodologies because of its numerous benefits for researchers and participants ...
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Ten Tips for Running a Successful Online Focus Group Discussion

How do you best manage a focus group discussion when you are miles away from your respondents? We are now able to do things anywhere be it within an arm’s length or from the ...
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Five Advantages of Using Video Stimuli in Market Research

Which type of stimulus is best used to elicit reactions for qualitative market research? A stimulus is any kind of material or object used in a market research study intended ...
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Best Practices in Organizing Your Audio and Video for Efficient Market Research

Obtaining and collecting qualitative data in the form of audio and video recordings for market research is one thing. Making sure that every gathered audio and video file is ...
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Five Qualities of a Great Market Research Online Community Manager

Online marketing research methods and tools are on the rise and so is the demand for effective people to facilitate and moderate the studies that use them. Among these methods ...
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