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Five Steps to Successful Product Testing Right Now

Posted on 10/30/20

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail.   Product testing enables ...
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4 Market Research Techniques to Use in Digital Marketing

Posted on 10/21/20

A digital marketing approach is designed to reach today’s modern consumer as it allows you to connect with your prospects in a multitude of ways online. It undeniably provides ...
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woman in market shopping during pandemic new normal wearing mask

How Market Researchers Can Adapt to the New Normal with Online Tools

Posted on 10/14/20

At this point in the global pandemic situation, the newness has worn off a bit from the “new normal” and we’re all gaining more experience and exposure to executing the day to ...
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Why is Market Research Important to Digital Marketing?

Posted on 09/09/20

Digital marketing plays an integral part in business as it offers a more efficient way of marketing compared to its traditional counterpart. With the right digital marketing ...
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Tips and Tricks in Conducting Remote Customer Research

Posted on 07/09/20

As the world struggles to adjust to the new circumstances brought by the global pandemic, market researchers are reconsidering their current methods of conducting customer ...
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Exploring the Impact of COVID-19 in Global Market Research

Posted on 06/19/20

Many sectors of the global population are struggling to keep pace with uncertain and rapid changes brought to us by the Coronavirus outbreak, especially market research. While ...
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Digital Shift: Tools and Solutions for Your Market Research During the Pandemic

Posted on 04/29/20

As more and more in-person interviews and in-facility focus groups are being canceled and postponed, more and more researchers are also rethinking how they can stay connected ...
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Protecting Your Research Online With Civicom CyberFacility®

Posted on 04/17/20

Online platforms and systems are becoming more sophisticated yet cybercriminals are getting more creative and intelligent. According to Accenture, security breaches have ...
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5 Benefits of Mobile Market Research

Posted on 03/20/20

  With the widespread adoption of mobile phones worldwide, market researchers saw the efficiency and portability of using mobile and took advantage of it. According to a study ...
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