blog categories

in depth interview

Best Practices in Organizing Your Audio and Video for Efficient Market Research

Posted on 11/13/19

Obtaining and collecting qualitative data in the form of audio and video recordings for market research is one thing. Making sure that every gathered audio and video file is ...
Read More
a male MROC manager pointing at chart with a laptop, a calendar, and a planner all on top of the desk

Five Qualities of a Great Market Research Online Community Manager

Posted on 11/08/19

Online marketing research methods and tools are on the rise and so is the demand for effective people to facilitate and moderate the studies that use them. Among these methods ...
Read More
8 market researchers are brainstorming and collaborating

Enhance Your Productivity with These Online Market Research Collaboration Tools

Posted on 11/01/19

Imagine working on a global market research project with workmates stationed on different parts of the world? How do you collaborate? 
Read More
graphs, charts, and a global map on top of a market research meeting image

Three Ways to Successfully Conduct Global Market Research

Posted on 10/25/19

Are you getting ready to step up a notch and extend your business on a global scale?  Fortunately for you, advancements in technology are making it easier for entrepreneurs and ...
Read More
three businessmen using their smartphones and one businessman using his tablet all of which are conducting mobile research

Mobile Research Tools that You Can Utilize in Your Next Healthcare Study

Posted on 10/10/19

Did you know that in the USA alone, 95% of the people today own a mobile phone of any kind?  The continuous expansion of smartphone ownership has significantly influenced a ...
Read More
workplace of market researchers working on the growing research trends

What Growing Trends Can We Expect for the Future of Market Research?

Posted on 10/04/19

From paper-based polls and surveys to online communities, the growth of market research has surely gone a long way. Tools and practices have improved, new means of collecting, ...
Read More
a male and female business employees with laptops are discussing

How to Maintain Respondent Confidentiality During Interviews and Focus Groups

Posted on 09/27/19

One of the best ways to gather data from different respondents in a short period of time is through focus group discussions, while one of the most effective ways to gain ...
Read More
local-or-global-market-research

Be Local, Go Global – and Know How to Get There

Posted on 09/27/19

  Trying to launch yourself as a market researcher in a global world can be an intimidating experience. That’s why it’s so important to be aware of both the software tools ...
Read More
mistakes-people-commit-in-online-quali-research

What are the Common Mistakes People Commit in Online Qualitative Research?

Posted on 09/17/19

Online qualitative research made it possible to connect with respondents virtually, eliminating geographical limitations, allowing for faster data generation, and ultimately ...
Read More