Civicom Marketing Research Services Blog

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Why Use Mobile in Product Testing Market Research

Posted on 11/28/18

The secret to product superiority in any market is to conduct rigorous product testing in order to make the best product. Product testing, also referred to as consumer testing ...

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Using Mobile with Other Market Research Tools

Posted on 11/20/18

Despite the various advantages mobile provides and the many applications of mobile apps for market research, its possible insufficiencies encourages researchers to use other ...

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Emerging Trends in Mobile Research

Posted on 11/14/18

It is fascinating how people “can’t live” without their mobile phones nowadays. Have you ever taken time to think of how dependent you have become with your mobile phone? How ...

Mobile App Developments in Market Research

Posted on 11/06/18

Emerging trends in market research are primarily being driven by the ubiquity of mobile devices and the vast amount of time users spend on them. Adults now average slightly ...

Mobile Apps for Market Research

Posted on 10/17/18

According to GSMA Intelligence, more than 8 billion mobile phones are in existence to date. That’s a whole lot more than the world’s 7.6 billion human population! Meanwhile, in ...

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Examples of Mobile Qualitative Studies

Posted on 10/04/18

Mobile qualitative research (MQR) is a popular market research method used for providing instantaneous information from a wealth of participants globally. The unique ways this ...

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The Applications of Mobile in Market Research

Posted on 09/27/18

The rise of mobile opened windows of opportunities in the world of market research. Researchers developed innovative ways, and still continue to do so, for the goal of ...

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Advantages of Mobile Research

Posted on 09/20/18

Wherever we go, whatever we do, we’ll have our mobile phones in our pockets. This technological phenomenon opened many possibilities that has led many market researchers to ...

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Advantages of Mobile Ethnography

Posted on 09/12/18

A great variety of market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ...

Methods of Mobile Ethnography

Posted on 09/07/18

Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...

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