Maximizing Your Qualitative Content for Market Research

Conducting qualitative market research entails working on a massive amount of collected data from a series of in-depth face-to-face interviews, focus group discussions, notes ...
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Are Market Researchers Outside of the EU Affected by the GDPR?

The GDPR was implemented to give EU citizens more control over how their data is collected, used, and protected. Although the GDPR is an EU legislation, it still affects ...
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Five Things Market Researchers Must Avoid to be GDPR Compliant

Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
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10 Guidelines to Help Navigate Research Projects Requiring HIPAA Compliance

Rebecca West, Global Vice President, Civicom Marketing Research Services Group
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Common Qualitative Market Research Problems and How to Solve Them

Qualitative methodologies typically deal with an overwhelming amount of content which can be challenging to sift through, not to mention, time-consuming. It doesn’t stop there ...
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What Features Should You Look For When Using A Video Management Platform?

Qualitative research entails dealing with huge amounts of unstructured data, commonly in the form of media content such as audio and video recordings. Going over the data ...
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How to Effectively Manage Qualitative Market Research Multimedia

Organizing data will always be a big hurdle when it comes to successfully finishing a qualitative research project. This is due to the fact that conducting this type of ...
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Qualitative Research Methods and the Perfect Choice for Qualitative Content Management and Curation

Some of the main factors that ensure a successful market research study include gathering relevant, rich data and effectively analyzing it. Before diving in, knowing which ...
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How to Track Customer Ideas and Experiences Using MROCs

Companies and organizations are increasingly focused on customer centricity and consumer co-creation for good reasons: diminishing differentiation among products and services, ...
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