Civicom Marketing Research Services Blog (2)

Defining Moments of Digital Transformation that Influenced Marketing Research Technology

The History of Digital Transformation in Marketing Research

Posted on 10/03/21

It’s surreal to believe that digital transformation is 60 to 70 years old. Ever since the microchip and today’s widely-used semiconductor transistor were invented, we’ve made ...

Recruiting Respondents for Medical Device Market Research

Posted on 08/23/21

Every year, the regulations guiding medical market research increase exponentially. It’s become clear that speaking with doctors alone is no longer enough, especially for ...

The Undeniable Power of Storytelling or Narrative Qualitative Research

Posted on 08/03/21

The science that drives decision-making is heavily debated. What spurs a decision-maker to action in one moment can just as easily deter them in another. This is because we ...

Market researcher using storytelling to present findings

4 Reasons Why You Should Use Storytelling in Your Market Research

Posted on 07/30/21

Market research usually involves a lot of statistical data and analysis of numbers and metrics. While this is pretty run-of-the-mill, even the most hardened CEO gets tired of ...

How to Be an Online Mock Juror

Posted on 07/28/21

The advent of online mock jury trials has led to many benefits, not only to consultants or legal practitioners but also to people looking for a side gig. Being an online mock ...

Market researcher using a video management system

6 Features to Look For in a Video Management System in 2021

Posted on 07/23/21

Market researchers continue to gradually transition to digital qualitative methods, resulting in an increasing need for a robust video management system (VMS) to manage their ...

10 Tips for Managing Your In-Person Interviews Remotely as a Moderator

Posted on 07/16/21

COVID-19 has led market researchers to resort to conducting more webcam interviews or webcam focus groups online. However, some studies simply require the qualitative ...

Mobile ethnography: person taking a survey on their phone

5 Advantages of Mobile Ethnography Over Traditional Ethnography

Posted on 07/09/21

Traditionally, ethnography as a qualitative method involves meeting the respondents in person to get a closer look of the consumer experience. But with the pandemic making it ...

7 Essential Demographic Survey Questions

Posted on 06/30/21

A demographic survey is one of the most effective ways of identifying the type of respondents fit for your research study and the different kinds of perceptions toward a ...

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