Characteristics of a Full-Service Online Bulletin Board

There is a wide variety of online community platforms available for market research studies so it’s not difficult to find a platform and put it to use. The question is, does ...
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Using Incentives in Market Research Online Communities

Do you have a huge participant attrition problem in your online bulletin board studies? Many things factor into why participants drop out of a study - be it schedule ...
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Online Market Research Tools for Gathering and Analyzing Data

The crux of the market research process is in gathering the right data and effectively analyzing it. Unfortunately, false productivity is widespread because market research ...
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What are Short-Term Market Research Online Communities?

Short-term market research online communities, also referred to as ad hoc research communities, are comprised of a limited number of participants, roughly up to 50, grouped by ...
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What are Long-Term Market Research Online Communities?

The beauty of market research online communities is that they’re designed for on-going or longitudinal studies. Long-term or continuous online communities for market research ...
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Why Use Mobile in Product Testing Market Research

The secret to product superiority in any market is to conduct rigorous product testing in order to make the best product. Product testing, also referred to as consumer testing ...
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Using Mobile with Other Market Research Tools

Despite the various advantages mobile provides and the many applications of mobile apps for market research, its possible insufficiencies encourages researchers to use other ...
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Emerging Trends in Mobile Research

It is fascinating how people “can’t live” without their mobile phones nowadays. Have you ever taken time to think of how dependent you have become with your mobile phone? How ...
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Mobile App Developments in Market Research

Emerging trends in market research are primarily being driven by the ubiquity of mobile devices and the vast amount of time users spend on them. Adults now average slightly ...
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