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Remote users viewing livestream session using focus group streaming technology

Leveraging Focus Group Streaming Technology with CCam® focus

Posted on 06/21/22

Focus groups have become the standard practice for collecting qualitative data, with face-to-face discussion conveying emotions and reactions that cannot be easily expressed in ...
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Getting Customer Insight Through Narrative Qualitative Research

4 Narrative Qualitative Research Tools You Probably Don’t Know About

Posted on 06/14/22

  We are constantly exposed to an environment that encourages us to buy something without even thinking. Social media, advertisements, websites, and companies have mastered the ...
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Finding your target audience for survey

How to Reach the Right People for Your Target Audience Survey

Posted on 06/09/22

    In a constantly evolving marketplace, with consumer trends coming and going like the weather, it has become harder to predict what the next up-and-coming thing will be. ...
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How to Incentivize Responses Properly

3 Types of Market Research Incentives for Gen Z Respondents

Posted on 06/02/22

Gen Z customers are the future of the retail world. With the oldest of the generation now being adults and entering the workforce, their spending power is on the rise. According ...
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Consumers Buying Groceries

The ‘Why’ Behind the Buy: Understanding Consumer Behaviour Research

Posted on 05/27/22

  At the heart of every business is the need to understand their customers and what makes them tick. Having in-depth knowledge of who your customers are is good, but knowing why ...
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Moderator Conducting A Food Focus Group

5 Reasons Why Restaurants Should Conduct A Food Focus Group

Posted on 05/24/22

      Nowadays, customers are spoiled for choice when it comes to where they want to eat. With the US alone being home to an estimated one million+ restaurant locations, the ...
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How to Incentivize Responses Properly

How to Incentivize Survey Responses for Improved Participation

Posted on 05/23/22

    Conducting surveys is one thing, but getting someone to answer them is another. With how busy people are in today’s digital world, time has become a valuable commodity. ...
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Identifying the Optimal Focus Group Size

What is the Optimal Focus Group Size?

Posted on 05/19/22

      Focus groups thrive on a lively flow of conversation between multiple people. With the right amount of respondents, the influx of opinions, ideas, and feedback gathered in ...
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Avoid Fake Market Research In Online Surveys

10 Survey Strategies to Prevent Fake Market Research

Posted on 05/12/22

      Online surveys in market research have grown exponentially over the past few years. This approach has proven useful in helping researchers explore certain subject matter and ...
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