blog categories

6 Reasons Why Storyboarding Works for Your Market Research Process

Posted on 01/08/20

How do you stay on the right track while conducting market research?  Planning extensively before conducting market research, regardless of the scope, is detrimental to the ...
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Types of Support You Thought You Didn't Need When Conducting a Global Market Research

Posted on 01/03/20

Web-enabled In-depth interviews and focus group discussions? Check! Online community platform? Check! Respondent recruitment? Check! Mobile research application? Check! These ...
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budgeting

Tips for Preparing Your 2020 Market Research Budget

Posted on 12/27/19

How confident are you and your team in terms of allocating a percentage of your overall budget to market research? Whether you belong to a start-up company or working on a ...
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global business meeting

Six Essential Tools for Global Market Research

Posted on 12/18/19

How do you apply and maximize the growth of technology in global market research?  In today’s day and age, even small businesses can reach consumers from across the globe ...
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a male employee filling up a market research survey on a desk with his phone and coffee

Best Practices When Screening for Market Research Respondents

Posted on 12/11/19

If you’re conducting market research for a client’s bookstore and you wish to find out how fictional books are faring in the market and are looking for ways to do better in ...
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mroc

Five Common MROC Challenges and How You Can Overcome Them

Posted on 12/05/19

Market research online communities or MROCs have been among the most commonly used research methodologies because of its numerous benefits for researchers and participants ...
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guy participanting in FGD

Ten Tips for Running a Successful Online Focus Group Discussion

Posted on 11/27/19

How do you best manage a focus group discussion when you are miles away from your respondents? We are now able to do things anywhere be it within an arm’s length or from the ...
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watching video stimuli

Five Advantages of Using Video Stimuli in Market Research

Posted on 11/22/19

Which type of stimulus is best used to elicit reactions for qualitative market research? A stimulus is any kind of material or object used in a market research study intended ...
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in depth interview

Best Practices in Organizing Your Audio and Video for Efficient Market Research

Posted on 11/13/19

Obtaining and collecting qualitative data in the form of audio and video recordings for market research is one thing. Making sure that every gathered audio and video file is ...
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