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a male employee filling up a market research survey on a desk with his phone and coffee

Best Practices When Screening for Market Research Respondents

Posted on 12/11/19

If you’re conducting market research for a client’s bookstore and you wish to find out how fictional books are faring in the market and are looking for ways to do better in ...
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mroc

Five Common MROC Challenges and How You Can Overcome Them

Posted on 12/05/19

Market research online communities or MROCs have been among the most commonly used research methodologies because of its numerous benefits for researchers and participants ...
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guy participanting in FGD

Ten Tips for Running a Successful Online Focus Group Discussion

Posted on 11/27/19

How do you best manage a focus group discussion when you are miles away from your respondents? We are now able to do things anywhere be it within an arm’s length or from the ...
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watching video stimuli

Five Advantages of Using Video Stimuli in Market Research

Posted on 11/22/19

Which type of stimulus is best used to elicit reactions for qualitative market research? A stimulus is any kind of material or object used in a market research study intended ...
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in depth interview

Best Practices in Organizing Your Audio and Video for Efficient Market Research

Posted on 11/13/19

Obtaining and collecting qualitative data in the form of audio and video recordings for market research is one thing. Making sure that every gathered audio and video file is ...
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a male MROC manager pointing at chart with a laptop, a calendar, and a planner all on top of the desk

Five Qualities of a Great Market Research Online Community Manager

Posted on 11/08/19

Online marketing research methods and tools are on the rise and so is the demand for effective people to facilitate and moderate the studies that use them. Among these methods ...
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8 market researchers are brainstorming and collaborating

Enhance Your Productivity with These Online Market Research Collaboration Tools

Posted on 11/01/19

Imagine working on a global market research project with workmates stationed on different parts of the world? How do you collaborate? 
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graphs, charts, and a global map on top of a market research meeting image

Three Ways to Successfully Conduct Global Market Research

Posted on 10/25/19

Are you getting ready to step up a notch and extend your business on a global scale?  Fortunately for you, advancements in technology are making it easier for entrepreneurs and ...
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three businessmen using their smartphones and one businessman using his tablet all of which are conducting mobile research

Mobile Research Tools that You Can Utilize in Your Next Healthcare Study

Posted on 10/10/19

Did you know that in the USA alone, 95% of the people today own a mobile phone of any kind?  The continuous expansion of smartphone ownership has significantly influenced a ...
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