The Only Guide You Need on How to Do Product Testing

  Behind most of the best-selling products seen on the market is an extensive testing phase that helps determine its quality and functionality – otherwise known as product ...
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Conversation Analysis in Qualitative Research - What’s It All About?

.   Human conversation is complex. While talking, we tend to finish each other’s sentences, speak with intonation, interrupt someone mid-speech, or use filled pauses such as ...
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Best of the Best: The Top 8 Qualitative Analysis Tools Out Right Now

.   Qualitative data is the key to transformative business decisions. By collecting true customer sentiment, businesses can develop a consumer-centric strategy that builds ...
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Look Your Best on Camera: How to Improve Lighting for Webcam

  How many times have you been in a virtual meeting and looked at yourself onscreen only to see an unflattering and badly-lit shot of yourself? While online video conferencing ...
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What Are Click Farms: Common Practices and Prevention Tips

  Along with the rapid transition of data-gathering to online, automated clicks or bots have become a prevalent issue in the market research industry. According to a report by ...
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What is an Omnidirectional Microphone, And How Does It Improve Your Recordings?

  If you’re looking for a superior in-person focus group solution, one of the first things you should consider is the type of equipment utilized in the session. An HD camera is ...
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8 Ways to Rule Out Bias in Qualitative Research

  The word ‘bias’ is a highly debated topic in the qualitative industry. Due to the naturalistic approach of qualitative studies, there are many interpretations of what ‘bias’ ...
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How to Establish Data Accuracy in Qualitative Research

  In qualitative research, we ask for data that cannot be measured on a scale. While quantitative data is nominal, repeatable, and measurable, qualitative data tends to be ...
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5 Things Market Researchers Must Avoid to be GDPR Compliant

Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
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