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Close-up of a Gavel with a Judge Signing a Document Behind It

What is a Mock Trial and What Are The Benefits To Having One?

Posted on 03/31/21

According to the American Bar, many litigators rarely see the inside of a courtroom. For the few cases that do proceed through trial, preparation is key. As a business, the ...
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5 Services to Help You Successfully Transition Your Mock Jury Trials Online

Posted on 03/30/21

With the global health crisis looming above our heads, almost every sector that can has gone remote. As precautionary measures against the virus continue to be implemented, ...
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Tools To Make Your Mobile Ethnography More Effective

Posted on 03/24/21

Mobile ethnography is an ethnographic market research methodology that breaks the boundaries of traditional ethnographic studies. Using mobile technology, researchers can get ...
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5 Criteria You Must Consider When Conducting Ethnographic Research

Posted on 03/17/21

Ethnographic research determines how people interact with each other in a specific environment. This form of research usually requires that a researcher integrate themselves ...
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Picture of a Man Being Interviewed in Front of a Smartphone Camera

Ethnography: How To Use Video Ethnography in Market Research

Posted on 03/05/21

Ethnography delves into how we as human beings react to certain circumstances in real life and how it is influenced by a variety of factors such as our environments where the ...
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Five Benefits of Mobile Market Research in the New Normal

Posted on 11/18/20

  We are a few months into the COVID-19 outbreak and it doesn’t seem like it’s ending anytime soon. While its ongoing impact on a lot of industries can still be widely felt, we ...
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Five Steps to Successful Product Testing Right Now

Posted on 10/30/20

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail.   Product testing enables ...
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4 Market Research Techniques to Use in Digital Marketing

Posted on 10/21/20

A digital marketing approach is designed to reach today’s modern consumer as it allows you to connect with your prospects in a multitude of ways online. It undeniably provides ...
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How Market Researchers Can Adapt to the New Normal with Online Tools

Posted on 10/14/20

At this point in the global pandemic situation, the newness has worn off a bit from the “new normal” and we’re all gaining more experience and exposure to executing the day to ...
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