Behind most of the best-selling products seen on the market is an extensive testing phase that helps determine its quality and functionality – otherwise known as product ...
. Human conversation is complex. While talking, we tend to finish each other’s sentences, speak with intonation, interrupt someone mid-speech, or use filled pauses such as ...
. Qualitative data is the key to transformative business decisions. By collecting true customer sentiment, businesses can develop a consumer-centric strategy that builds ...
How many times have you been in a virtual meeting and looked at yourself onscreen only to see an unflattering and badly-lit shot of yourself? While online video conferencing ...
Along with the rapid transition of data-gathering to online, automated clicks or bots have become a prevalent issue in the market research industry. According to a report by ...
If you’re looking for a superior in-person focus group solution, one of the first things you should consider is the type of equipment utilized in the session. An HD camera is ...
The word ‘bias’ is a highly debated topic in the qualitative industry. Due to the naturalistic approach of qualitative studies, there are many interpretations of what ‘bias’ ...
In qualitative research, we ask for data that cannot be measured on a scale. While quantitative data is nominal, repeatable, and measurable, qualitative data tends to be ...
Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...