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How to Find Survey Respondents Easily

How to Find Survey Respondents: The 7 Best Participant Sources

Posted on 05/04/22

      Finding the right people to answer a survey sounds pretty straightforward, right? Well, it’s actually a lot more challenging than it seems.  A common problem we observe in ...
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Respondents doing focus group activities

7 Interactive Focus Group Activities for Better Engagement

Posted on 04/28/22

  Focus groups are the key to uncovering your audience’s needs for your brands and products. A properly managed online or in-person focus group leads you deeper into the minds of ...
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Digital qual research

The Move To Digital Qual Research

Posted on 04/26/22

    Digital Qual, aka remote qualitative research, isn’t new but it has evolved significantly over the last two years. Keeping up with the technology and finding the right vendor ...
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Researcher conducting DIY research

Case Studies of Successful DIY Research

Posted on 03/25/22

  As cloud-based software tools become more prevalent in the business industry, DIY research is progressively creating a significant impact in function and use cases. ...
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Different marketing research techniques

Market Research Methods You Should Know

Posted on 03/24/22

  Knowledge controls access to opportunity and advancement. This saying is especially true in business, wherein information serves as the foundation for successful strategies and ...
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Person using a focus group streaming platform

What To Expect In a Focus Group Streaming Platform

Posted on 03/23/22

    As the world transforms into the age of digital transformation, one would think that in-person focus groups would become obsolete – but a more fitting statement would be that ...
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person conducting in-depth interviews

In-Depth Interviews 101

Posted on 03/22/22

    Surveys, mobile studies, and focus groups are great research methods for collecting data. However, another method that is often overlooked in gathering insights is in-depth ...
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focus-group-discussions-via-streaming

5 Benefits of Focus Group Streaming Technology

Posted on 02/25/22

Focus groups are an excellent way for companies to collect qualitative data from participants and gain better insight into their target audience. Although it is a method that was ...
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researcher-using-my-qual

Pros of DIY Qualitative Research Platforms for Independent Researchers

Posted on 02/24/22

Most of the decisions that we make daily are based on intuition or common sense, but in a business environment, decisions can’t just be made on a whim. Market research is done to ...
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