What is a Mock Trial and What Are The Benefits To Having One?

According to the American Bar, many litigators rarely see the inside of a courtroom. For the few cases that do proceed through trial, preparation is key. As a business, the ...
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5 Services to Help You Successfully Transition Your Mock Jury Trials Online

With the global health crisis looming above our heads, almost every sector that can has gone remote. As precautionary measures against the virus continue to be implemented, ...
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Tools To Make Your Mobile Ethnography More Effective

Mobile ethnography is an ethnographic market research methodology that breaks the boundaries of traditional ethnographic studies. Using mobile technology, researchers can get ...
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5 Criteria You Must Consider When Conducting Ethnographic Research

Ethnographic research determines how people interact with each other in a specific environment. This form of research usually requires that a researcher integrate themselves ...
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Ethnography: How To Use Video Ethnography in Market Research

Ethnography delves into how we as human beings react to certain circumstances in real life and how it is influenced by a variety of factors such as our environments where the ...
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Five Benefits of Mobile Market Research in the New Normal

  We are a few months into the COVID-19 outbreak and it doesn’t seem like it’s ending anytime soon. While its ongoing impact on a lot of industries can still be widely felt, we ...
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Five Steps to Successful Product Testing Right Now

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail.   Product testing enables ...
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4 Market Research Techniques to Use in Digital Marketing

A digital marketing approach is designed to reach today’s modern consumer as it allows you to connect with your prospects in a multitude of ways online. It undeniably provides ...
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How Market Researchers Can Adapt to the New Normal with Online Tools

At this point in the global pandemic situation, the newness has worn off a bit from the “new normal” and we’re all gaining more experience and exposure to executing the day to ...
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