8 Tips for Managing Your Webcam Discussion

  It can be said that the quality of a good focus group is only as good as the one moderating it. An effective moderator keeps a delicate balance between art and science when they ...
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How To Present Your Market Research Results and Report it Efficiently

    When the fieldwork for your market research project is finished and the data has been compiled into a report, the last step is to present your findings. This may seem like a ...
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How to Conduct Effective DIY Research During a Crisis

    If there is anything that the pandemic has taught us, it is how to be independent and reliant on ourselves. People have developed a do-it-yourself mentality when it comes to ...
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Market Research: 7 Methods On How To Pretest A Survey

In market research, we know very well that time and money are of the essence when facilitating your studies. Researchers want to send out their surveys as quickly as possible to ...
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How to Fix the 5 Most Common Mistakes with Hybrid Remote Focus Groups

Focus groups are often the first method that comes to mind when a researcher wants to collect insightful answers from targeted respondents. But with the digital transformation ...
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Make the Most of Online Bulletin Board Groups for Qualitative Research

Due to the rise of agile market research, there has been a growing interest in using online bulletin boards in remote qualitative research. The main advantage of using an online ...
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The Do’s and Don’ts of Focus Group Recruiting

Market research mainly relies on brands gathering qualitative data and in-depth insights from potential customers to conduct their business based on informed decisions. One of ...
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Traditional Research Has Gone Hybrid

Traditionally, market research was done by physically going outside and gathering market insights from potential customers in person. However, due to the current global ...
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Global Market Research Predictions for 2022

Amid a global pandemic and its impact on research in the global market, many businesses are faced with the obstacle of engaging with their consumers physically and digitally. It ...
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