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participants testing new products

Try It Before You Launch it: How to Test a Product in 5 Creative Ways

Posted on 11/8/22

    Feedback is the foundation upon which all businesses are built. Without user testing, companies won’t be able to determine what works and what doesn’t work about their ...
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using conversational analysis to track brand performance

4 Top Tips For Using Conversational Research To Improve Brand Awareness

Posted on 11/3/22

.     In today’s competitive market, getting people to recognize, trust, and buy from a business requires marketers to implement effective social media strategies and ...
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survey bots in coding

Not Everything is as It Seems: Why You Should Get Educated on Survey Bots

Posted on 11/1/22

.     Almost every business relies on collecting various data to guide its strategy. And for market researchers, online surveys have become the default tool for this ...
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moderator greeting respondents in webcam focus group

Text-Based vs. Webcam Focus Group: An Honest Comparison

Posted on 10/27/22

  There’s no question that technology has made a significant impact on market research. Digitalizing tasks has enabled researchers to develop business insights faster and more ...
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using restech to gather customer feedback

ResTech: The Latest Buzzword in Research

Posted on 10/25/22

.   For a long time, the market research industry has relied heavily on hand-tabulated data and manual collection methods. However, times have changed.  Technology has grown ...
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participants product testing headphones

The Only Guide You Need on How to Do Product Testing

Posted on 10/24/22

  Behind most of the best-selling products seen on the market is an extensive testing phase that helps determine its quality and functionality – otherwise known as product ...
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two people having a conversation

Conversation Analysis in Qualitative Research - What’s It All About?

Posted on 10/17/22

.   Human conversation is complex. While talking, we tend to finish each other’s sentences, speak with intonation, interrupt someone mid-speech, or use filled pauses such as ...
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online qualitative analysis tools

Best of the Best: The Top 8 Qualitative Analysis Tools Out Right Now

Posted on 10/13/22

.   Qualitative data is the key to transformative business decisions. By collecting true customer sentiment, businesses can develop a consumer-centric strategy that builds ...
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person recording on a webcam

Look Your Best on Camera: How to Improve Lighting for Webcam

Posted on 9/30/22

  How many times have you been in a virtual meeting and looked at yourself onscreen only to see an unflattering and badly-lit shot of yourself? While online video conferencing ...
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