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click farm attack on an online survey

What Are Click Farms: Common Practices and Prevention Tips

Posted on 9/28/22

  Along with the rapid transition of data-gathering to online, automated clicks or bots have become a prevalent issue in the market research industry. According to a report by ...
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Respondent Using Omnidirectional Microphone

What is an Omnidirectional Microphone, And How Does It Improve Your Recordings?

Posted on 9/27/22

  If you’re looking for a superior in-person focus group solution, one of the first things you should consider is the type of equipment utilized in the session. An HD camera is ...
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bias in qualitative research

8 Ways to Rule Out Bias in Qualitative Research

Posted on 9/26/22

  The word ‘bias’ is a highly debated topic in the qualitative industry. Due to the naturalistic approach of qualitative studies, there are many interpretations of what ‘bias’ ...
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Data Accuracy

How to Establish Data Accuracy in Qualitative Research

Posted on 9/21/22

  In qualitative research, we ask for data that cannot be measured on a scale. While quantitative data is nominal, repeatable, and measurable, qualitative data tends to be ...
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Market Research GDPR Checklist

5 Things Market Researchers Must Avoid to be GDPR Compliant

Posted on 8/29/22

Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
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Focus Group Video Recording Equipment

5 Essentials for Focus Group Video Recording Equipment

Posted on 8/26/22

  To keep up in a competitive focus group industry, research facilities must continue to innovate and provide the best service possible. With the emergence of new technologies, ...
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market researchers using online bulletin board

What are the Characteristics of a Full-Service Online Bulletin Board?

Posted on 8/25/22

  There are a wide variety of online bulletin boards available for market research, so it shouldn’t be difficult to find a platform. But the question is, what features and ...
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Woman Shopping for Food and Beverage Products

How Do Food and Beverage Consumer Research Focus Groups Work?

Posted on 8/12/22

  If you’ve ever been to the local supermarket or convenience store, you’ve likely seen shelves of food and beverage products in multiple aisles. From canned goods to meat, chips, ...
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Market Research Online Community

Long-Term Vs. Short-Term Market Research Online Communities: What’s the Difference?

Posted on 8/5/22

  Gone are the days when researchers had to gather consumer feedback manually. With the help of market research online communities or MROCs, you can now automatically collect ...
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