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online-market-research-tools-gather-analyze-data

Online Market Research Tools for Gathering and Analyzing Data

Posted on 12/17/18

The crux of the market research process is in gathering the right data and effectively analyzing it. Unfortunately, false productivity is widespread because market research ...
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Short-term-market-research-online-communities-explained

What are Short-Term Market Research Online Communities?

Posted on 12/11/18

Short-term market research online communities, also referred to as ad hoc research communities, are comprised of a limited number of participants, roughly up to 50, grouped by ...
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Long-term-market-research-online-communities-explained

What are Long-Term Market Research Online Communities?

Posted on 12/06/18

The beauty of market research online communities is that they’re designed for on-going or longitudinal studies. Long-term or continuous online communities for market research ...
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product-testing-research-using-mobile-devices

Why Use Mobile in Product Testing Market Research

Posted on 11/28/18

The secret to product superiority in any market is to conduct rigorous product testing in order to make the best product. Product testing, also referred to as consumer testing ...
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using-mobile-other-market-research-tools

Using Mobile with Other Market Research Tools

Posted on 11/20/18

Despite the various advantages mobile provides and the many applications of mobile apps for market research, its possible insufficiencies encourages researchers to use other ...
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participants-in-emerging-virtual-reality-market-research

Emerging Trends in Mobile Research

Posted on 11/14/18

It is fascinating how people “can’t live” without their mobile phones nowadays. Have you ever taken time to think of how dependent you have become with your mobile phone? How ...
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emerging-trends-mobile-market-research

Mobile App Developments in Market Research

Posted on 11/06/18

Emerging trends in market research are primarily being driven by the ubiquity of mobile devices and the vast amount of time users spend on them. Adults now average slightly ...
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mobile-apps-market-research

Mobile Apps for Market Research

Posted on 10/17/18

According to GSMA Intelligence, more than 8 billion mobile phones are in existence to date. That’s a whole lot more than the world’s 7.6 billion human population! Meanwhile, in ...
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market-research-examples-of-mobile-qualitative-applications

Examples of Mobile Qualitative Studies

Posted on 10/04/18

Mobile qualitative research (MQR) is a popular market research method used for providing instantaneous information from a wealth of participants globally. The unique ways this ...
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