What Are Click Farms: Common Practices and Prevention Tips

  Along with the rapid transition of data-gathering to online, automated clicks or bots have become a prevalent issue in the market research industry. According to a report by ...
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What is an Omnidirectional Microphone, And How Does It Improve Your Recordings?

  If you’re looking for a superior in-person focus group solution, one of the first things you should consider is the type of equipment utilized in the session. An HD camera is ...
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8 Ways to Rule Out Bias in Qualitative Research

  The word ‘bias’ is a highly debated topic in the qualitative industry. Due to the naturalistic approach of qualitative studies, there are many interpretations of what ‘bias’ ...
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How to Establish Data Accuracy in Qualitative Research

  In qualitative research, we ask for data that cannot be measured on a scale. While quantitative data is nominal, repeatable, and measurable, qualitative data tends to be ...
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5 Things Market Researchers Must Avoid to be GDPR Compliant

Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
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5 Essentials for Focus Group Video Recording Equipment

  To keep up in a competitive focus group industry, research facilities must continue to innovate and provide the best service possible. With the emergence of new technologies, ...
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What are the Characteristics of a Full-Service Online Bulletin Board?

  There are a wide variety of online bulletin boards available for market research, so it shouldn’t be difficult to find a platform. But the question is, what features and ...
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How Do Food and Beverage Consumer Research Focus Groups Work?

  If you’ve ever been to the local supermarket or convenience store, you’ve likely seen shelves of food and beverage products in multiple aisles. From canned goods to meat, chips, ...
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Long-Term Vs. Short-Term Market Research Online Communities: What’s the Difference?

  Gone are the days when researchers had to gather consumer feedback manually. With the help of market research online communities or MROCs, you can now automatically collect ...
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