blog categories

what-to-use-between-synchronous-asynchronous-market-research

What to Use Between Synchronous and Asynchronous Market Research

Posted on 01/08/19

Market research studies are conducted in both real time or over an extended time, depending on what is defined as the best methodology to collect data for any particular ...
Read More
characteristics-full-service-online-bulletin-board-1

Characteristics of a Full-Service Online Bulletin Board

Posted on 01/02/19

There is a wide variety of online community platforms available for market research studies so it’s not difficult to find a platform and put it to use. The question is, does ...
Read More
using-incentives-in-studies-with-market-research-online-communities

Using Incentives in Market Research Online Communities

Posted on 12/26/18

Do you have a huge participant attrition problem in your online bulletin board studies? Many things factor into why participants drop out of a study - be it schedule ...
Read More
online-market-research-tools-gather-analyze-data

Online Market Research Tools for Gathering and Analyzing Data

Posted on 12/17/18

The crux of the market research process is in gathering the right data and effectively analyzing it. Unfortunately, false productivity is widespread because market research ...
Read More
Short-term-market-research-online-communities-explained

What are Short-Term Market Research Online Communities?

Posted on 12/11/18

Short-term market research online communities, also referred to as ad hoc research communities, are comprised of a limited number of participants, roughly up to 50, grouped by ...
Read More
Long-term-market-research-online-communities-explained

What are Long-Term Market Research Online Communities?

Posted on 12/06/18

The beauty of market research online communities is that they’re designed for on-going or longitudinal studies. Long-term or continuous online communities for market research ...
Read More
product-testing-research-using-mobile-devices

Why Use Mobile in Product Testing Market Research

Posted on 11/28/18

The secret to product superiority in any market is to conduct rigorous product testing in order to make the best product. Product testing, also referred to as consumer testing ...
Read More
using-mobile-other-market-research-tools

Using Mobile with Other Market Research Tools

Posted on 11/20/18

Despite the various advantages mobile provides and the many applications of mobile apps for market research, its possible insufficiencies encourages researchers to use other ...
Read More
participants-in-emerging-virtual-reality-market-research

Emerging Trends in Mobile Research

Posted on 11/14/18

It is fascinating how people “can’t live” without their mobile phones nowadays. Have you ever taken time to think of how dependent you have become with your mobile phone? How ...
Read More