Along with the rapid transition of data-gathering to online, automated clicks or bots have become a prevalent issue in the market research industry. According to a report by ...
If you’re looking for a superior in-person focus group solution, one of the first things you should consider is the type of equipment utilized in the session. An HD camera is ...
The word ‘bias’ is a highly debated topic in the qualitative industry. Due to the naturalistic approach of qualitative studies, there are many interpretations of what ‘bias’ ...
In qualitative research, we ask for data that cannot be measured on a scale. While quantitative data is nominal, repeatable, and measurable, qualitative data tends to be ...
Although the General Data Protection Regulation or GDPR has been enforced for well over a year, numerous market researchers are still unable to fully understand its effects and ...
To keep up in a competitive focus group industry, research facilities must continue to innovate and provide the best service possible. With the emergence of new technologies, ...
There are a wide variety of online bulletin boards available for market research, so it shouldn’t be difficult to find a platform. But the question is, what features and ...
If you’ve ever been to the local supermarket or convenience store, you’ve likely seen shelves of food and beverage products in multiple aisles. From canned goods to meat, chips, ...
Gone are the days when researchers had to gather consumer feedback manually. With the help of market research online communities or MROCs, you can now automatically collect ...