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Respondent using device for mobile research

What are the Advantages (and Disadvantages) of Ethnography for Mobile Research?

Posted on 7/8/22

  Various market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ways. ...
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Moderator conducting virtual focus group

8 Tips to Harness the Power of Your Virtual Focus Groups

Posted on 7/1/22

As internet speed and capacity increases, conducting virtual focus groups has become exceedingly popular over the last few years. Web and audio-based sessions could be easily done ...
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moderator taking notes during an online focus group

4 Top Digital Qualitative Methods for 2022

Posted on 6/27/22

  To keep pace in an ever-changing market landscape, agile results are essential. The basis for a thriving business now comes down to how well it can sense, learn, and respond to ...
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Remote users viewing livestream session using focus group streaming technology

Leveraging Focus Group Streaming Technology with CCam® focus

Posted on 6/21/22

Focus groups have become the standard practice for collecting qualitative data, with face-to-face discussion conveying emotions and reactions that cannot be easily expressed in ...
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Getting Customer Insight Through Narrative Qualitative Research

4 Narrative Qualitative Research Tools You Probably Don’t Know About

Posted on 6/14/22

  We are constantly exposed to an environment that encourages us to buy something without even thinking. Social media, advertisements, websites, and companies have mastered the ...
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Finding your target audience for survey

How to Reach the Right People for Your Target Audience Survey

Posted on 6/9/22

    In a constantly evolving marketplace, with consumer trends coming and going like the weather, it has become harder to predict what the next up-and-coming thing will be. ...
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How to Incentivize Responses Properly

3 Types of Market Research Incentives for Gen Z Respondents

Posted on 6/2/22

Gen Z customers are the future of the retail world. With the oldest of the generation now being adults and entering the workforce, their spending power is on the rise. According ...
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Consumers Buying Groceries

The ‘Why’ Behind the Buy: Understanding Consumer Behaviour Research

Posted on 5/27/22

  At the heart of every business is the need to understand their customers and what makes them tick. Having in-depth knowledge of who your customers are is good, but knowing why ...
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Moderator Conducting A Food Focus Group

5 Reasons Why Restaurants Should Conduct A Food Focus Group

Posted on 5/24/22

      Nowadays, customers are spoiled for choice when it comes to where they want to eat. With the US alone being home to an estimated one million+ restaurant locations, the ...
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