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components of data integrity

Defining the Role of Data Integrity in the Digital Age

Posted on 12/27/22

      As data becomes an increasingly valuable asset, the importance of data integrity shouldn’t be overlooked. In this digital era, an unimaginable amount of information ...
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researcher using market research technology

6 Key Researcher Tips for Integrating Market Research Technology

Posted on 12/22/22

      The pandemic has presented a unique challenge for market researchers, forcing them to adapt quickly and efficiently to a rapidly changing environment. As businesses ...
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a researcher stressed during a qualitative study

Qualitative Research Characteristics: 5 Common Mistakes That Can Cause Bad Data

Posted on 12/19/22

      Gathering bad data could significantly impact the accuracy of your findings. Most qualitative research characteristics rely on proper planning and management to ...
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market research participant using VR headset in metaverse

Uncovering the Potential of Metaverse Market Research

Posted on 12/15/22

      The metaverse is quickly becoming an increasingly popular space for businesses to conduct market research. Vantage Market Research projects that the Metaverse is ...
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restech vs traditional market research

Restech vs. Traditional Market Research: Which is Better?

Posted on 12/12/22

      Research technology, or ‘restech,’ has recently been gaining traction as the MR industry’s newest buzzword. Restech is a combination of advanced software, analytics, ...
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people watching focus group video at facility

7 Features Your Research Facility Needs For Better Focus Group Video

Posted on 11/15/22

    Almost every research facility owner knows that the key to staying relevant in a competitive industry is to provide their clients with up-to-date equipment and ...
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moderator using zoom for focus groups

Should You Be Using Zoom for Focus Groups?

Posted on 11/14/22

.     Thanks to the social distancing measures enforced during the pandemic, online meeting platforms such as Zoom skyrocketed to the top of the market. It gave people a ...
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participants testing new products

Try It Before You Launch it: How to Test a Product in 5 Creative Ways

Posted on 11/8/22

    Feedback is the foundation upon which all businesses are built. Without user testing, companies won’t be able to determine what works and what doesn’t work about their ...
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using conversational analysis to track brand performance

4 Top Tips For Using Conversational Research To Improve Brand Awareness

Posted on 11/3/22

.     In today’s competitive market, getting people to recognize, trust, and buy from a business requires marketers to implement effective social media strategies and ...
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