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bias in qualitative research

8 Ways to Rule Out Bias in Qualitative Research

Posted on 9/26/22

  The word ‘bias’ is a highly debated topic in the qualitative industry. Due to the naturalistic approach of qualitative studies, there are many interpretations of what ‘bias’ ...
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Data Accuracy

How to Establish Data Accuracy in Qualitative Research

Posted on 9/21/22

  In qualitative research, we ask for data that cannot be measured on a scale. While quantitative data is nominal, repeatable, and measurable, qualitative data tends to be ...
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Focus Group Video Recording Equipment

5 Essentials for Focus Group Video Recording Equipment

Posted on 8/26/22

  To keep up in a competitive focus group industry, research facilities must continue to innovate and provide the best service possible. With the emergence of new technologies, ...
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Woman Shopping for Food and Beverage Products

How Do Food and Beverage Consumer Research Focus Groups Work?

Posted on 8/12/22

  If you’ve ever been to the local supermarket or convenience store, you’ve likely seen shelves of food and beverage products in multiple aisles. From canned goods to meat, chips, ...
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Remote Clients Streaming Medical Focus Group

Medical Focus Groups: 4 Reasons Why CCam® is the Right Choice

Posted on 8/3/22

  In the medical research industry, focus groups are an ideal method for exploring participants’ own meaning of health and illness. This is mainly due to the fact that various ...
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Consumers Buying Groceries

The ‘Why’ Behind the Buy: Understanding Consumer Behaviour Research

Posted on 5/27/22

  At the heart of every business is the need to understand their customers and what makes them tick. Having in-depth knowledge of who your customers are is good, but knowing why ...
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Avoid Fake Market Research In Online Surveys

10 Survey Strategies to Prevent Fake Market Research

Posted on 5/12/22

      Online surveys in market research have grown exponentially over the past few years. This approach has proven useful in helping researchers explore certain subject matter and ...
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How to Find Survey Respondents Easily

How to Find Survey Respondents: The 7 Best Participant Sources

Posted on 5/4/22

      Finding the right people to answer a survey sounds pretty straightforward, right? Well, it’s actually a lot more challenging than it seems.  A common problem we observe in ...
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Respondents doing focus group activities

7 Interactive Focus Group Activities for Better Engagement

Posted on 4/28/22

  Focus groups are the key to uncovering your audience’s needs for your brands and products. A properly managed online or in-person focus group leads you deeper into the minds of ...
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