Civicom Marketing Research Services Blog

5 Benefits of Focus Group Streaming Technology

Posted on 2/25/22

Focus groups are an excellent way for companies to collect qualitative data from participants and gain better insight into their target audience. Although it is a method that was ...

Pros of DIY Qualitative Research Platforms for Independent Researchers

Posted on 2/24/22

Most of the decisions that we make daily are based on intuition or common sense, but in a business environment, decisions can’t just be made on a whim. Market research is done to ...

8 Tips for Managing Your Webcam Discussion

Posted on 2/14/22

It can be said that the quality of a good focus group is only as good as the one moderating it. An effective moderator keeps a delicate balance between art and science when they ...

How To Present Your Market Research Results and Report it Efficiently

Posted on 2/12/22

When the fieldwork for your market research project is finished and the data has been compiled into a report, the last step is to present your findings. This may seem like a ...

How to Fix the 5 Most Common Mistakes with Hybrid Remote Focus Groups

Posted on 1/28/22

Focus groups are often the first method that comes to mind when a researcher wants to collect insightful answers from targeted respondents. But with the digital transformation ...

Generational Marketing Through Digital Transformation

Posted on 10/7/21

The diversity of digital tools carries a dilemma for marketing researchers because our populations’ generational differences make it complicated to choose the ideal qualitative ...

7 Tips for Virtual Presentations

Posted on 6/29/21

Virtual presentations and online meetings have become a necessity due to the pandemic. This phenomenon has brought drastic changes in how various sectors conduct conferences. ...

4 Ways to Improve Webcam Quality

Posted on 5/28/21

The new normal brought a lot of changes in how people communicate. Staying indoors is encouraged so relying on technology to see colleagues, attend virtual conferences or conduct ...

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