Civicom Marketing Research Services Blog | Mobile Ethnography

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Advantages of Mobile Ethnography

Posted on 09/12/18

A great variety of market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ...

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Methods of Mobile Ethnography

Posted on 09/07/18

Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...

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