Civicom Marketing Research Services Blog

Respondent using device for mobile research

What are the Advantages (and Disadvantages) of Ethnography for Mobile Research?

Posted on 7/8/22

Various market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ways. ...

Mobile ethnography: person taking a survey on their phone

5 Advantages of Mobile Ethnography Over Traditional Ethnography

Posted on 7/9/21

Traditionally, ethnography as a qualitative method involves meeting the respondents in person to get a closer look of the consumer experience. But with the pandemic making it ...

Girl Using a Phone While Writing Notes on a Notebook

Tools To Make Your Mobile Ethnography More Effective

Posted on 3/24/21

Mobile ethnography is an ethnographic market research methodology that breaks the boundaries of traditional ethnographic studies. Using mobile technology, researchers can get data ...

5 Criteria You Must Consider When Conducting Ethnographic Research

Posted on 3/17/21

Ethnographic research determines how people interact with each other in a specific environment. This form of research usually requires that a researcher integrate themselves into ...

Getting to know Mobile and Online Market Research

Posted on 2/13/20

The continuous quest of market research industries to find more cost-effective and efficient approaches for data gathering and analysis resulted in the birth of online ...

Utilizing Mobile Ethnography to Gain Substantial Qualitative Data

Posted on 8/14/19

Ethnography is the study of people and their culture. It is a method dedicated to a lot of fieldwork where researchers aim to observe and explain consumers’ behavioral patterns, ...

Methods of Mobile Ethnography

Posted on 9/7/18

Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...