Civicom Marketing Research Services Blog

Mobile ethnography: person taking a survey on their phone

5 Advantages of Mobile Ethnography Over Traditional Ethnography

Posted on 07/09/21

Traditionally, ethnography as a qualitative method involves meeting the respondents in person to get a closer look of the consumer experience. But with the pandemic making it ...

Girl Using a Phone While Writing Notes on a Notebook

Tools To Make Your Mobile Ethnography More Effective

Posted on 03/24/21

Mobile ethnography is an ethnographic market research methodology that breaks the boundaries of traditional ethnographic studies. Using mobile technology, researchers can get data ...

5 Criteria You Must Consider When Conducting Ethnographic Research

Posted on 03/17/21

Ethnographic research determines how people interact with each other in a specific environment. This form of research usually requires that a researcher integrate themselves into ...

Getting to know Mobile and Online Market Research

Posted on 02/13/20

The continuous quest of market research industries to find more cost-effective and efficient approaches for data gathering and analysis resulted in the birth of online ...

Utilizing Mobile Ethnography to Gain Substantial Qualitative Data

Posted on 08/14/19

Ethnography is the study of people and their culture. It is a method dedicated to a lot of fieldwork where researchers aim to observe and explain consumers’ behavioral patterns, ...

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Advantages of Mobile Ethnography

Posted on 09/12/18

A great variety of market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ...

Methods of Mobile Ethnography

Posted on 09/07/18

Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...