Various market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ways. ...
Traditionally, ethnography as a qualitative method involves meeting the respondents in person to get a closer look of the consumer experience. But with the pandemic making it ...
Mobile ethnography is an ethnographic market research methodology that breaks the boundaries of traditional ethnographic studies. Using mobile technology, researchers can get data ...
Ethnographic research determines how people interact with each other in a specific environment. This form of research usually requires that a researcher integrate themselves into ...
The continuous quest of market research industries to find more cost-effective and efficient approaches for data gathering and analysis resulted in the birth of online ...
Ethnography is the study of people and their culture. It is a method dedicated to a lot of fieldwork where researchers aim to observe and explain consumers’ behavioral patterns, ...
Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...