What are the Advantages (and Disadvantages) of Ethnography for Mobile Research?

  Various market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ways. ...
Read More

5 Advantages of Mobile Ethnography Over Traditional Ethnography

  Traditionally, ethnography as a qualitative method involves meeting the respondents in person to get a closer look of the consumer experience. But with the pandemic making it ...
Read More

Tools To Make Your Mobile Ethnography More Effective

Mobile ethnography is an ethnographic market research methodology that breaks the boundaries of traditional ethnographic studies. Using mobile technology, researchers can get data ...
Read More

5 Criteria You Must Consider When Conducting Ethnographic Research

Ethnographic research determines how people interact with each other in a specific environment. This form of research usually requires that a researcher integrate themselves into ...
Read More

Getting to know Mobile and Online Market Research

    The continuous quest of market research industries to find more cost-effective and efficient approaches for data gathering and analysis resulted in the birth of online ...
Read More

Utilizing Mobile Ethnography to Gain Substantial Qualitative Data

Ethnography is the study of people and their culture. It is a method dedicated to a lot of fieldwork where researchers aim to observe and explain consumers’ behavioral patterns, ...
Read More

Methods of Mobile Ethnography

Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...
Read More