Digital Shift: Tools and Solutions for Your Market Research During the Pandemic

As more and more in-person interviews and in-facility focus groups are being canceled and postponed, more and more researchers are also rethinking how they can stay connected ...
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5 Benefits of Mobile Market Research

  With the widespread adoption of mobile phones worldwide, market researchers saw the efficiency and portability of using mobile and took advantage of it. According to a study ...
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Getting to know Mobile and Online Market Research

    The continuous quest of market research industries to find more cost-effective and efficient approaches for data gathering and analysis resulted in the birth of online ...
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Mobile Research Tools that You Can Utilize in Your Next Healthcare Study

Did you know that in the USA alone, 95% of the people today own a mobile phone of any kind?  The continuous expansion of smartphone ownership has significantly influenced a ...
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What Growing Trends Can We Expect for the Future of Market Research?

From paper-based polls and surveys to online communities, the growth of market research has surely gone a long way. Tools and practices have improved, new means of collecting, ...
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Utilizing Mobile Ethnography to Gain Substantial Qualitative Data

Ethnography is the study of people and their culture. It is a method dedicated to a lot of fieldwork where researchers aim to observe and explain consumers’ behavioral ...
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Why Use Mobile in Product Testing Market Research

The secret to product superiority in any market is to conduct rigorous product testing in order to make the best product. Product testing, also referred to as consumer testing ...
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Using Mobile with Other Market Research Tools

Despite the various advantages mobile provides and the many applications of mobile apps for market research, its possible insufficiencies encourages researchers to use other ...
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Emerging Trends in Mobile Research

It is fascinating how people “can’t live” without their mobile phones nowadays. Have you ever taken time to think of how dependent you have become with your mobile phone? How ...
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