Mobile Research Tools that You Can Utilize in Your Next Healthcare Study

Did you know that in the USA alone, 95% of the people today own a mobile phone of any kind?  The continuous expansion of smartphone ownership has significantly influenced a ...
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What Growing Trends Can We Expect for the Future of Market Research?

From paper-based polls and surveys to online communities, the growth of market research has surely gone a long way. Tools and practices have improved, new means of collecting, ...
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Utilizing Mobile Ethnography to Gain Substantial Qualitative Data

Ethnography is the study of people and their culture. It is a method dedicated to a lot of fieldwork where researchers aim to observe and explain consumers’ behavioral ...
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Why Use Mobile in Product Testing Market Research

The secret to product superiority in any market is to conduct rigorous product testing in order to make the best product. Product testing, also referred to as consumer testing ...
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Using Mobile with Other Market Research Tools

Despite the various advantages mobile provides and the many applications of mobile apps for market research, its possible insufficiencies encourages researchers to use other ...
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Emerging Trends in Mobile Research

It is fascinating how people “can’t live” without their mobile phones nowadays. Have you ever taken time to think of how dependent you have become with your mobile phone? How ...
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Mobile App Developments in Market Research

Emerging trends in market research are primarily being driven by the ubiquity of mobile devices and the vast amount of time users spend on them. Adults now average slightly ...
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Mobile Apps for Market Research

According to GSMA Intelligence, more than 8 billion mobile phones are in existence to date. That’s a whole lot more than the world’s 7.6 billion human population! Meanwhile, in ...
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Examples of Mobile Qualitative Studies

Mobile qualitative research (MQR) is a popular market research method used for providing instantaneous information from a wealth of participants globally. The unique ways this ...
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