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a male MROC manager pointing at chart with a laptop, a calendar, and a planner all on top of the desk

Five Qualities of a Great Market Research Online Community Manager

Posted on 11/08/19

Online marketing research methods and tools are on the rise and so is the demand for effective people to facilitate and moderate the studies that use them. Among these methods ...
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Anatomy of a Great Market Research Online Community

The Anatomy of a Great Market Research Online Community

Posted on 08/30/19

Conducting market research online community studies (MROCs) is among the most successful market research methods because it helps you determine the pulse of the community ...
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track-customer-ideas-and-experiences-using-mrocs

How to Track Customer Ideas and Experiences Using MROCs

Posted on 01/23/19

Companies and organizations are increasingly focused on customer centricity and consumer co-creation for good reasons: diminishing differentiation among products and services, ...
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what-to-use-between-synchronous-asynchronous-market-research

What to Use Between Synchronous and Asynchronous Market Research

Posted on 01/08/19

Market research studies are conducted in both real time or over an extended time, depending on what is defined as the best methodology to collect data for any particular ...
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using-incentives-in-studies-with-market-research-online-communities

Using Incentives in Market Research Online Communities

Posted on 12/26/18

Do you have a huge participant attrition problem in your online bulletin board studies? Many things factor into why participants drop out of a study - be it schedule ...
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online-market-research-tools-gather-analyze-data

Online Market Research Tools for Gathering and Analyzing Data

Posted on 12/17/18

The crux of the market research process is in gathering the right data and effectively analyzing it. Unfortunately, false productivity is widespread because market research ...
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Short-term-market-research-online-communities-explained

What are Short-Term Market Research Online Communities?

Posted on 12/11/18

Short-term market research online communities, also referred to as ad hoc research communities, are comprised of a limited number of participants, roughly up to 50, grouped by ...
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Long-term-market-research-online-communities-explained

What are Long-Term Market Research Online Communities?

Posted on 12/06/18

The beauty of market research online communities is that they’re designed for on-going or longitudinal studies. Long-term or continuous online communities for market research ...
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