Civicom Marketing Research Services Blog

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When to Use Synchronous and Asynchronous Market Research

Posted on 11/29/22

Depending on the best methodology to collect data, market research studies could be conducted in scheduled, real-time encounters or over an extended period with the ...

Long-Term Vs. Short-Term Market Research Online Communities: What’s the Difference?

Posted on 8/5/22

Gone are the days when researchers had to gather consumer feedback manually. With the help of market research online communities or MROCs, you can now automatically collect ...

Digital Shift: Tools and Solutions for Your Market Research During the Pandemic

Posted on 4/29/20

As more and more in-person interviews and in-facility focus groups are being canceled and postponed, more and more researchers are also rethinking how they can stay connected with ...

Five Common MROC Challenges and How You Can Overcome Them

Posted on 12/5/19

Market research online communities or MROCs have been among the most commonly used research methodologies because of its numerous benefits for researchers and participants alike. ...

a male MROC manager pointing at chart with a laptop, a calendar, and a planner all on top of the desk

Five Qualities of a Great Market Research Online Community Manager

Posted on 11/8/19

Online marketing research methods and tools are on the rise and so is the demand for effective people to facilitate and moderate the studies that use them. Among these methods is ...

The Anatomy of a Great Market Research Online Community

Posted on 8/30/19

Conducting market research online community studies (MROCs) is among the most successful market research methods because it helps you determine the pulse of the community towards ...

How to Track Customer Ideas and Experiences Using MROCs

Posted on 1/23/19

Companies and organizations are increasingly focused on customer centricity and consumer co-creation for good reasons: diminishing differentiation among products and services, ...

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Using Incentives in Market Research Online Communities

Posted on 12/26/18

Do you have a huge participant attrition problem in your online bulletin board studies? Many things factor into why participants drop out of a study - be it schedule ...

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Online Market Research Tools for Gathering and Analyzing Data

Posted on 12/17/18

The crux of the market research process is in gathering the right data and effectively analyzing it. Unfortunately, false productivity is widespread because market research ...

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