Five Qualities of a Great Market Research Online Community Manager

Online marketing research methods and tools are on the rise and so is the demand for effective people to facilitate and moderate the studies that use them. Among these methods ...
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The Anatomy of a Great Market Research Online Community

Conducting market research online community studies (MROCs) is among the most successful market research methods because it helps you determine the pulse of the community ...
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How to Track Customer Ideas and Experiences Using MROCs

Companies and organizations are increasingly focused on customer centricity and consumer co-creation for good reasons: diminishing differentiation among products and services, ...
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What to Use Between Synchronous and Asynchronous Market Research

Market research studies are conducted in both real time or over an extended time, depending on what is defined as the best methodology to collect data for any particular ...
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Using Incentives in Market Research Online Communities

Do you have a huge participant attrition problem in your online bulletin board studies? Many things factor into why participants drop out of a study - be it schedule ...
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Online Market Research Tools for Gathering and Analyzing Data

The crux of the market research process is in gathering the right data and effectively analyzing it. Unfortunately, false productivity is widespread because market research ...
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What are Short-Term Market Research Online Communities?

Short-term market research online communities, also referred to as ad hoc research communities, are comprised of a limited number of participants, roughly up to 50, grouped by ...
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What are Long-Term Market Research Online Communities?

The beauty of market research online communities is that they’re designed for on-going or longitudinal studies. Long-term or continuous online communities for market research ...
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