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The Only Guide You Need on How to Do Product Testing

Posted on 10/24/22

  Behind most of the best-selling products seen on the market is an extensive testing phase that helps determine its quality and functionality – otherwise known as product ...
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Woman Shopping for Food and Beverage Products

How Do Food and Beverage Consumer Research Focus Groups Work?

Posted on 8/12/22

  If you’ve ever been to the local supermarket or convenience store, you’ve likely seen shelves of food and beverage products in multiple aisles. From canned goods to meat, chips, ...
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Consumer Product Focus Group

Solving the 5 Most Common Consumer Product Focus Group Mistakes With CCam® focus

Posted on 7/14/22

  Success in business is driven by products that sell. However, winning products or services don’t just materialize out of the blue. Ideas have to be evaluated and put under the ...
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Moderator Conducting A Food Focus Group

5 Reasons Why Restaurants Should Conduct A Food Focus Group

Posted on 5/24/22

      Nowadays, customers are spoiled for choice when it comes to where they want to eat. With the US alone being home to an estimated one million+ restaurant locations, the ...
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Five Steps to Successful Product Testing Right Now

Posted on 10/30/20

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95 percent fail.   Product testing enables ...
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