5 Reasons Why Remote Market Research is Beneficial to Your Study

The digital age has paved the way for a more efficient and accessible means of working. Thanks to the advent of reliable phone and internet connectivity, there’s now a steady ...
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7 Strategies to Transform Data into Actionable Insights

The strategy to turn raw data into actionable insights is to integrate and analyze data from all data sources to reach better and optimized business decisions. And it is no ...
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8 Tips for Moderators Conducting Online Focus Group Discussions

  As a moderator, you are tasked to guide and manage focus groups. That doesn’t sound like it's much of a challenge, right? Wrong. The quality of gathered respondents and ...
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6 Reasons Why Storyboarding Works for Your Market Research Process

How do you stay on the right track while conducting market research?  Planning extensively before conducting market research, regardless of the scope, is detrimental to the ...
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Tips for Preparing Your 2020 Market Research Budget

How confident are you and your team in terms of allocating a percentage of your overall budget to market research? Whether you belong to a start-up company or working on a ...
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Best Practices When Screening for Market Research Respondents

If you’re conducting market research for a client’s bookstore and you wish to find out how fictional books are faring in the market and are looking for ways to do better in ...
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Ten Tips for Running a Successful Online Focus Group Discussion

How do you best manage a focus group discussion when you are miles away from your respondents? We are now able to do things anywhere be it within an arm’s length or from the ...
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Five Advantages of Using Video Stimuli in Market Research

Which type of stimulus is best used to elicit reactions for qualitative market research? A stimulus is any kind of material or object used in a market research study intended ...
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Best Practices in Organizing Your Audio and Video for Efficient Market Research

Obtaining and collecting qualitative data in the form of audio and video recordings for market research is one thing. Making sure that every gathered audio and video file is ...
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