8 Tips to Harness the Power of Your Virtual Focus Groups

As internet speed and capacity increases, conducting virtual focus groups has become exceedingly popular over the last few years. Web and audio-based sessions could be easily done ...
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4 Best Ways to Leverage Digital Qualitative Research Methods

  To keep pace in an ever-changing market landscape, agile results are essential. The basis for a thriving business now comes down to how well it can sense, learn, and respond to ...
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Leveraging Focus Group Streaming Technology with CCam® focus

Focus groups have become the standard practice for collecting qualitative data, with face-to-face discussion conveying emotions and reactions that cannot be easily expressed in ...
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4 Narrative Qualitative Research Tools You Probably Don’t Know About

  We are constantly exposed to an environment that encourages us to buy something without even thinking. Social media, advertisements, websites, and companies have mastered the ...
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The Move To Digital Qual Research

    Digital Qual, aka remote qualitative research, isn’t new but it has evolved significantly over the last two years. Keeping up with the technology and finding the right vendor ...
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Case Studies of Successful DIY Research

  As cloud-based software tools become more prevalent in the business industry, DIY research is progressively creating a significant impact in function and use cases. ...
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Market Research Methods You Should Know

  Knowledge controls access to opportunity and advancement. This saying is especially true in business, wherein information serves as the foundation for successful strategies and ...
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What To Expect In a Focus Group Streaming Platform

    As the world transforms into the age of digital transformation, one would think that in-person focus groups would become obsolete – but a more fitting statement would be that ...
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In-Depth Interviews 101

    Surveys, mobile studies, and focus groups are great research methods for collecting data. However, another method that is often overlooked in gathering insights is in-depth ...
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