The Undeniable Power of Storytelling or Narrative Qualitative Research

The science that drives decision-making is heavily debated. What spurs a decision-maker to action in one moment can just as easily deter them in another. This is because we ...
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4 Reasons Why You Should Use Storytelling in Your Market Research

  Market research usually involves a lot of statistical data and analysis of numbers and metrics. While this is pretty run-of-the-mill, even the most hardened CEO gets tired of ...
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6 Features to Look For in a Video Management System in 2021

Market researchers continue to gradually transition to digital qualitative methods, resulting in an increasing need for a robust video management system (VMS) to manage their ...
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7 Essential Demographic Survey Questions

A demographic survey is one of the most effective ways of identifying the type of respondents fit for your research study and the different kinds of perceptions toward a ...
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4 Websites To Use To Find Market Research Data Online

You don’t always need to begin your data collection from scratch when conducting global market research. There are numerous websites available online that have up-to-date ...
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7 Free Tools You Can Use to Research Your Target Market

There are numerous steps in the marketing research process, and it’s beneficial for you to have dedicated tools to keep your project workflow optimized and help you deal with ...
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A Remote Moderator’s Checklist For In-Person Focus Group Sessions

As Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Regardless of whether you’re an inexperienced or experienced moderator, it doesn’t hurt to ...
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Tips On Using Open-Ended Questions for Feedback in Qual Research

It’s no secret that quantitative and qualitative methodologies provide valuable insights to market research professionals. When looking for more encompassing and general ...
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4 Market Research Techniques to Use in Digital Marketing

A digital marketing approach is designed to reach today’s modern consumer as it allows you to connect with your prospects in a multitude of ways online. It undeniably provides ...
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