4 Market Research Techniques to Use in Digital Marketing

A digital marketing approach is designed to reach today’s modern consumer as it allows you to connect with your prospects in a multitude of ways online. It undeniably provides ...
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Why is Market Research Important to Digital Marketing?

Digital marketing plays an integral part in business as it offers a more efficient way of marketing compared to its traditional counterpart. With the right digital marketing ...
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Tips and Tricks in Conducting Remote Customer Research

As the world struggles to adjust to the new circumstances brought by the global pandemic, market researchers are reconsidering their current methods of conducting customer ...
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Digital Shift: Tools and Solutions for Your Market Research During the Pandemic

As more and more in-person interviews and in-facility focus groups are being canceled and postponed, more and more researchers are also rethinking how they can stay connected ...
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Protecting Your Research Online With Civicom CyberFacility®

Online platforms and systems are becoming more sophisticated yet cybercriminals are getting more creative and intelligent. According to Accenture, security breaches have ...
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5 Reasons Why Remote Market Research is Beneficial to Your Study

The digital age has paved the way for a more efficient and accessible means of working. Thanks to the advent of reliable phone and internet connectivity, there’s now a steady ...
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7 Strategies to Transform Data into Actionable Insights

The strategy to turn raw data into actionable insights is to integrate and analyze data from all data sources to reach better and optimized business decisions. And it is no ...
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8 Tips for Moderators Conducting Online Focus Group Discussions

  As a moderator, you are tasked to guide and manage focus groups. That doesn’t sound like it's much of a challenge, right? Wrong. The quality of gathered respondents and ...
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6 Reasons Why Storyboarding Works for Your Market Research Process

How do you stay on the right track while conducting market research?  Planning extensively before conducting market research, regardless of the scope, is detrimental to the ...
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