The Move To Digital Qual Research

    Digital Qual, aka remote qualitative research, isn’t new but it has evolved significantly over the last two years. Keeping up with the technology and finding the right vendor ...
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Case Studies of Successful DIY Research

  As cloud-based software tools become more prevalent in the business industry, DIY research is progressively creating a significant impact in function and use cases. ...
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Market Research Methods You Should Know

  Knowledge controls access to opportunity and advancement. This saying is especially true in business, wherein information serves as the foundation for successful strategies and ...
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What To Expect In a Focus Group Streaming Platform

    As the world transforms into the age of digital transformation, one would think that in-person focus groups would become obsolete – but a more fitting statement would be that ...
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In-Depth Interviews 101

    Surveys, mobile studies, and focus groups are great research methods for collecting data. However, another method that is often overlooked in gathering insights is in-depth ...
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5 Benefits of Focus Group Streaming Technology

Focus groups are an excellent way for companies to collect qualitative data from participants and gain better insight into their target audience. Although it is a method that was ...
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Pros of DIY Qualitative Research Platforms for Independent Researchers

Most of the decisions that we make daily are based on intuition or common sense, but in a business environment, decisions can’t just be made on a whim. Market research is done to ...
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8 Tips for Managing Your Webcam Discussion

  It can be said that the quality of a good focus group is only as good as the one moderating it. An effective moderator keeps a delicate balance between art and science when they ...
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How To Present Your Market Research Results and Report it Efficiently

    When the fieldwork for your market research project is finished and the data has been compiled into a report, the last step is to present your findings. This may seem like a ...
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