What Growing Trends Can We Expect for the Future of Market Research?

From paper-based polls and surveys to online communities, the growth of market research has surely gone a long way. Tools and practices have improved, new means of collecting, ...
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How to Maintain Respondent Confidentiality During Interviews and Focus Groups

One of the best ways to gather data from different respondents in a short period of time is through focus group discussions, while one of the most effective ways to gain ...
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What are the Common Mistakes People Commit in Online Qualitative Research?

Online qualitative research made it possible to connect with respondents virtually, eliminating geographical limitations, allowing for faster data generation, and ultimately ...
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What Not to Do When Conducting Focus Group Discussions Online

What are bad habits and practices that we should get rid of to avoid risking the success of an online focus group discussion? 
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Challenges of Conducting Global Market Research

There has been a prominent increase in the number of companies around the globe seeking international growth opportunities which makes the administration of global market ...
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Utilizing Mobile Ethnography to Gain Substantial Qualitative Data

Ethnography is the study of people and their culture. It is a method dedicated to a lot of fieldwork where researchers aim to observe and explain consumers’ behavioral ...
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Gathering the Right Respondents for Qualitative Research

Are you trying to understand why users of your products or services are not very keen on giving substantial feedback, much less any feedback at all? How can you determine if ...
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Maximizing Your Qualitative Content for Market Research

Conducting qualitative market research entails working on a massive amount of collected data from a series of in-depth face-to-face interviews, focus group discussions, notes ...
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Common Qualitative Market Research Problems and How to Solve Them

Qualitative methodologies typically deal with an overwhelming amount of content which can be challenging to sift through, not to mention, time-consuming. It doesn’t stop there ...
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