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7 Free Tools You Can Use to Research Your Target Market

Posted on 06/25/21

There are numerous steps in the marketing research process, and it’s beneficial for you to have dedicated tools to keep your project workflow optimized and help you deal with raw ...
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A Remote Moderator’s Checklist For In-Person Focus Group Sessions

Posted on 04/30/21

As Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Regardless of whether you’re an inexperienced or experienced moderator, it doesn’t hurt to be ...
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Tips On Using Open-Ended Questions for Feedback in Qual Research

Posted on 04/24/21

It’s no secret that quantitative and qualitative methodologies provide valuable insights to market research professionals. When looking for more encompassing and general feedback, ...
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4 Market Research Techniques to Use in Digital Marketing

Posted on 10/21/20

A digital marketing approach is designed to reach today’s modern consumer as it allows you to connect with your prospects in a multitude of ways online. It undeniably provides ...
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Why is Market Research Important to Digital Marketing?

Posted on 09/09/20

Digital marketing plays an integral part in business as it offers a more efficient way of marketing compared to its traditional counterpart. With the right digital marketing plan, ...
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Tips and Tricks in Conducting Remote Customer Research

Posted on 07/09/20

As the world struggles to adjust to the new circumstances brought by the global pandemic, market researchers are reconsidering their current methods of conducting customer ...
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Digital Shift: Tools and Solutions for Your Market Research During the Pandemic

Posted on 04/29/20

As more and more in-person interviews and in-facility focus groups are being canceled and postponed, more and more researchers are also rethinking how they can stay connected with ...
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Protecting Your Research Online With Civicom CyberFacility®

Posted on 04/17/20

Online platforms and systems are becoming more sophisticated yet cybercriminals are getting more creative and intelligent. According to Accenture, security breaches have increased ...
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5 Reasons Why Remote Market Research is Beneficial to Your Study

Posted on 03/11/20

The digital age has paved the way for a more efficient and accessible means of working. Thanks to the advent of reliable phone and internet connectivity, there’s now a steady ...
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