7 Free Tools You Can Use to Research Your Target Market

There are numerous steps in the marketing research process, and it’s beneficial for you to have dedicated tools to keep your project workflow optimized and help you deal with raw ...
Read More

A Remote Moderator’s Checklist For In-Person Focus Group Sessions

As Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Regardless of whether you’re an inexperienced or experienced moderator, it doesn’t hurt to be ...
Read More

Tips On Using Open-Ended Questions for Feedback in Qual Research

It’s no secret that quantitative and qualitative methodologies provide valuable insights to market research professionals. When looking for more encompassing and general feedback, ...
Read More

4 Market Research Techniques to Use in Digital Marketing

A digital marketing approach is designed to reach today’s modern consumer as it allows you to connect with your prospects in a multitude of ways online. It undeniably provides ...
Read More

Why is Market Research Important to Digital Marketing?

Digital marketing plays an integral part in business as it offers a more efficient way of marketing compared to its traditional counterpart. With the right digital marketing plan, ...
Read More

Tips and Tricks in Conducting Remote Customer Research

As the world struggles to adjust to the new circumstances brought by the global pandemic, market researchers are reconsidering their current methods of conducting customer ...
Read More

Digital Shift: Tools and Solutions for Your Market Research During the Pandemic

As more and more in-person interviews and in-facility focus groups are being canceled and postponed, more and more researchers are also rethinking how they can stay connected with ...
Read More

Protecting Your Research Online With Civicom CyberFacility®

Online platforms and systems are becoming more sophisticated yet cybercriminals are getting more creative and intelligent. According to Accenture, security breaches have increased ...
Read More

5 Reasons Why Remote Market Research is Beneficial to Your Study

The digital age has paved the way for a more efficient and accessible means of working. Thanks to the advent of reliable phone and internet connectivity, there’s now a steady ...
Read More