What Not to Do When Conducting Focus Group Discussions Online
What are bad habits and practices that we should get rid of to avoid risking the success of an online focus group discussion?
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Challenges of Conducting Global Market Research
There has been a prominent increase in the number of companies around the globe seeking international growth opportunities which makes the administration of global market research ...
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Utilizing Mobile Ethnography to Gain Substantial Qualitative Data
Ethnography is the study of people and their culture. It is a method dedicated to a lot of fieldwork where researchers aim to observe and explain consumers’ behavioral patterns, ...
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Gathering the Right Respondents for Qualitative Research
Are you trying to understand why users of your products or services are not very keen on giving substantial feedback, much less any feedback at all? How can you determine if your ...
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Maximizing Your Qualitative Content for Market Research
Conducting qualitative market research entails working on a massive amount of collected data from a series of in-depth face-to-face interviews, focus group discussions, notes ...
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Common Qualitative Market Research Problems and How to Solve Them
Qualitative methodologies typically deal with an overwhelming amount of content which can be challenging to sift through, not to mention, time-consuming. It doesn’t stop there — ...
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What Features Should You Look For When Using A Video Management Platform?
Qualitative research entails dealing with huge amounts of unstructured data, commonly in the form of media content such as audio and video recordings. Going over the data manually ...
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How to Effectively Manage Qualitative Market Research Multimedia
Organizing data will always be a big hurdle when it comes to successfully finishing a qualitative research project. This is due to the fact that conducting this type of research ...
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Qualitative Research Methods and the Perfect Choice for Qualitative Content Management and Curation
Some of the main factors that ensure a successful market research study include gathering relevant, rich data and effectively analyzing it. Before diving in, knowing which ...
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