What is the Optimal Focus Group Size?

      Focus groups thrive on a lively flow of conversation between multiple people. With the right amount of respondents, the influx of opinions, ideas, and feedback gathered in ...
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The Do’s and Don’ts of Focus Group Recruiting

Market research mainly relies on brands gathering qualitative data and in-depth insights from potential customers to conduct their business based on informed decisions. One of ...
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How to Recruit Research Respondents through Twitter

Recruiting research participants for in-person research such as medical device testing can be difficult, especially if your study will be conducted in a different city or ...
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Best Email Etiquette Practices for Communicating with Your Respondents

While online messaging platforms and social media have taken massive strides in popularity as opposed to email communication, it currently stands that email is still one of the ...
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How to Recruit Research Respondents through Facebook

Aside from being a great way to pass the time and connect with people you don’t get to meet regularly, social media has become the playground for a lot of businesses and ...
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