Civicom Marketing Research Services Blog

Top 5 Strategies for High-Quality B2B Respondent Recruitment

Posted on 1/30/23

Business-to-business (B2B) market research is the practice of gathering data from B2B buyers in a specific industry to inform business strategies. Conducting market ...

researcher practicing privacy in research

Keep Respondents Safe: Maintaining Privacy, Anonymity, and Confidentiality in Research

Posted on 1/19/23

Data security is an important ethical consideration for market researchers – but how do you guarantee this? Security breaches and identity theft have become more ...

How to Reach the Right People for Your Target Audience Survey

Posted on 6/9/22

In a constantly evolving marketplace, with consumer trends coming and going like the weather, it has become harder to predict what the next up-and-coming thing will be. ...

3 Types of Market Research Incentives for Gen Z Respondents

Posted on 6/2/22

Gen Z customers are the future of the retail world. With the oldest of the generation now being adults and entering the workforce, their spending power is on the rise. According ...

How to Incentivize Survey Responses for Improved Participation

Posted on 5/23/22

Conducting surveys is one thing, but getting someone to answer them is another. With how busy people are in today’s digital world, time has become a valuable commodity. ...

Identifying the Optimal Focus Group Size

What is the Optimal Focus Group Size?

Posted on 5/19/22

Focus groups thrive on a lively flow of conversation between multiple people. With the right amount of respondents, the influx of opinions, ideas, and feedback gathered in ...

The Do’s and Don’ts of Focus Group Recruiting

Posted on 1/25/22

Market research mainly relies on brands gathering qualitative data and in-depth insights from potential customers to conduct their business based on informed decisions. One of ...

How to Recruit Research Respondents through Twitter

Posted on 10/20/21

Recruiting research participants for in-person research such as medical device testing can be difficult, especially if your study will be conducted in a different city or ...

Best Email Etiquette Practices for Communicating with Your Respondents

Posted on 10/14/21

While online messaging platforms and social media have taken massive strides in popularity as opposed to email communication, it currently stands that email is still one of the ...

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