Understanding the FDA Approval Process for Medical Devices

  The FDA approval process can be very daunting, especially for new medical device manufacturers trying to take their products to market. What classification does your medical ...
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Where Should You Conduct Your Test Market Research?

When conducting test market research, you need to choose a city with a population that is a microcosm of the country as a whole. Otherwise, it’s possible that your results could ...
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How to Recruit Research Respondents through Twitter

Recruiting research participants for in-person research such as medical device testing can be difficult, especially if your study will be conducted in a different city or ...
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Best Email Etiquette Practices for Communicating with Your Respondents

While online messaging platforms and social media have taken massive strides in popularity as opposed to email communication, it currently stands that email is still one of the ...
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How to Recruit Research Respondents through Facebook

Aside from being a great way to pass the time and connect with people you don’t get to meet regularly, social media has become the playground for a lot of businesses and ...
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Generational Marketing Through Digital Transformation

The diversity of digital tools carries a dilemma for marketing researchers because our populations’ generational differences make it complicated to choose the ideal qualitative ...
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The History of Digital Transformation in Marketing Research

It’s surreal to believe that digital transformation is 60 to 70 years old. Ever since the microchip and today’s widely-used semiconductor transistor were invented, we’ve made ...
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Recruiting Respondents for Medical Device Market Research

Every year, the regulations guiding medical market research increase exponentially. It’s become clear that speaking with doctors alone is no longer enough, especially for medical ...
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The Undeniable Power of Storytelling or Narrative Qualitative Research

The science that drives decision-making is heavily debated. What spurs a decision-maker to action in one moment can just as easily deter them in another. This is because we ...
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