Artificial intelligence (AI) is rapidly transforming the face of the market research industry. With the abundance of AI software available nowadays, this is no surprise. In a report by Forrester, AI is forecasted to grow 50% faster than the overall software market in the next two years, with an annual growth rate of 18%.

In market research, AI-powered solutions have been instrumental in automating tasks, analyzing data, and generating insights faster and more accurately than ever before. Advancements in modern technology have accelerated the growth of the AI industry by leaps and bounds, further streamlining how research is done today.

In this post, we will explore the top AI trends impacting the market research landscape in 2023.

AI Trends in Market Research

Streamlining Surveys with AI-Powered Technology

AI-powered engines are revolutionizing how survey data is analyzed and understood. By categorizing and organizing open-ended responses, AI can unlock meaningful insights researchers can leverage to make informed decisions.

AI's Natural Language Processing (NLP) capabilities allow it to understand abbreviations and sentiments plus filter out noise, ensuring that researchers receive clear and concise information. With AI-powered survey technology at their fingertips, businesses can gain a deeper understanding of qualitative data – unearthing rich customer insights that help shape strategies and drive growth.

Fostering Inclusivity Using AI Models

Inclusive market research has become essential to successful campaigns in today's globalized and diverse world. By ensuring that marketing efforts resonate with culturally diverse demographics, businesses can establish a strong connection with customers from various backgrounds.

With the many advancements in AI technology, you can now leverage machine learning (ML) algorithms to understand a customer's decision-making process better. This enables you to craft tailored strategies that appeal to the unique needs and preferences of diverse customer segments.

Market research is evolving to reach even larger groups of culturally diverse customers. For this reason, leveraging AI can help drive inclusive business decisions and foster meaningful connections between a brand and its consumers.

Informing Pricing Strategies through AI

In a competitive business landscape, optimizing the price of your products or services is key to boosting profits. However, this process can be tedious due to the amount of market research required for analyzing customer demands, market data, seasonal trends, and competitors. As such, AI offers an effective solution for price optimization.

By harnessing AI-powered market research solutions, businesses can gain a competitive edge in setting up effective pricing strategies. AI can analyze vast amounts of data, including market signals, customer preferences, and competitive intelligence, to suggest ideal pricing structures. This empowers sales teams to adjust pricing models based on data-driven insights – positively impacting sales and profit margins.

This lucrative AI trend is one to watch for, considering its immense potential to increase the bottom line.

Emotion AI for Customer Experience (CX) Research

Customer experience (CX) has emerged as a critical differentiator for businesses striving to stay ahead of the competition. With the help of AI-driven CX market research, companies can gain deep insights into their consumers' preferences and behaviors.

By leveraging surveys, trackers, and qualitative analysis software, AI allows businesses to collect and analyze vast customer data. But it doesn't stop there – AI goes a step further by identifying touchpoints that result in poor customer experiences, swiftly alerting the respective teams for immediate resolution.

This proactive approach allows businesses to elevate customer experiences by mapping their journeys, predicting their needs, and actively seeking feedback. With AI as a trusted ally, companies can cultivate a customer-centric approach and deliver experiences that foster loyalty, drive satisfaction, and fuel business growth.

Leveraging AI for Social Media Market Listening

Social media has transformed into a thriving hub of consumer activity. For brands, it has become crucial to harness the power of AI to unlock authentic social and behavioral insights, enabling a deeper comprehension of customer psychology and behavior.

AI-based tools analyze trending and historical data, delivering real-time insights that empower businesses to create highly shareable and engaging content on social media platforms. Furthermore, AI chatbots can enhance the customer experience by providing instant solutions and capturing valuable feedback – ensuring prompt and personalized interactions.

With AI-enabled social listening tools, businesses can get a clear snapshot of customer behavior and brand mentions, allowing them to gauge customer sentiment accurately. By incorporating AI in your social media marketing strategies, businesses can drive engagement, build brand loyalty, and stay ahead of the competition in an ever-evolving digital landscape.

Conclusion

Artificial intelligence (AI) is revolutionizing the market research industry by providing businesses with powerful tools to automate tasks, analyze data, and generate valuable insights. From streamlining surveys with AI-powered technology to fostering inclusivity using AI models, market researchers can leverage the capabilities of AI to unlock insights into customer behavior and preferences. As this industry continues to grow and evolve, it's important to keep up with the latest AI trends and learn as much as possible about this technology to incorporate it into your workflow properly.

Stay Ahead of the Curve with Civicom® Marketing Research Services

Civicom® Marketing Research Services is the global leader in providing web-enabled qualitative tools for market research. Our full-service solutions include online IDI and focus group facilitation, mobile research, online communities, respondent recruitment, plus other solutions for your research needs. Contact us to see how we can help you achieve project success.