Using Incentives in Market Research Online Communities

Do you have a huge participant attrition problem in your online bulletin board studies? Many things factor into why participants drop out of a study - be it schedule ...
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Online Market Research Tools for Gathering and Analyzing Data

The crux of the market research process is in gathering the right data and effectively analyzing it. Unfortunately, false productivity is widespread because market research ...
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What are Short-Term Market Research Online Communities?

Short-term market research online communities, also referred to as ad hoc research communities, are comprised of a limited number of participants, roughly up to 50, grouped by ...
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How to Participate in an Online Bulletin Board Study

Updated on 3/12/21 by Rafael Roxas   Are you an avid sports fan immersed in stats, players, and teams? Do you find yourself marking the calendar with video game releases and ...
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Why Use Mobile in Product Testing Market Research

The secret to product superiority in any market is to conduct rigorous product testing in order to make the best product. Product testing, also referred to as consumer testing or ...
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Using Mobile with Other Market Research Tools

Despite the various advantages mobile provides and the many applications of mobile apps for market research, its possible insufficiencies encourages researchers to use other ...
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Examples of Mobile Qualitative Studies

Mobile qualitative research (MQR) is a popular market research method used for providing instantaneous information from a wealth of participants globally. The unique ways this ...
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The Applications of Mobile in Market Research

The rise of mobile opened windows of opportunities in the world of market research. Researchers developed innovative ways, and still continue to do so, for the goal of obtaining ...
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Methods of Mobile Ethnography

Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...
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