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using-mobile-other-market-research-tools

Using Mobile with Other Market Research Tools

Posted on 11/20/18

Despite the various advantages mobile provides and the many applications of mobile apps for market research, its possible insufficiencies encourages researchers to use other ...
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market-research-examples-of-mobile-qualitative-applications

Examples of Mobile Qualitative Studies

Posted on 10/4/18

Mobile qualitative research (MQR) is a popular market research method used for providing instantaneous information from a wealth of participants globally. The unique ways this ...
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applications-market-research-on-mobile-devices

The Applications of Mobile in Market Research

Posted on 9/27/18

The rise of mobile opened windows of opportunities in the world of market research. Researchers developed innovative ways, and still continue to do so, for the goal of obtaining ...
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mobile-opportunities-for-ethnography

Methods of Mobile Ethnography

Posted on 9/7/18

Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...
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