How to Track Customer Ideas and Experiences Using MROCs

Companies and organizations are increasingly focused on customer centricity and consumer co-creation for good reasons: diminishing differentiation among products and services, ...
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How to Participate in an Online Bulletin Board Study

Are you an avid sports fan immersed in stats, players, and teams? Do you find yourself marking the calendar with video game releases and updates? Are you struggling to find an ...
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What to Use Between Synchronous and Asynchronous Market Research

Market research studies are conducted in both real time or over an extended time, depending on what is defined as the best methodology to collect data for any particular ...
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Characteristics of a Full-Service Online Bulletin Board

There is a wide variety of online community platforms available for market research studies so it’s not difficult to find a platform and put it to use. The question is, does ...
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Using Incentives in Market Research Online Communities

Do you have a huge participant attrition problem in your online bulletin board studies? Many things factor into why participants drop out of a study - be it schedule ...
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Online Market Research Tools for Gathering and Analyzing Data

The crux of the market research process is in gathering the right data and effectively analyzing it. Unfortunately, false productivity is widespread because market research ...
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What are Short-Term Market Research Online Communities?

Short-term market research online communities, also referred to as ad hoc research communities, are comprised of a limited number of participants, roughly up to 50, grouped by ...
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What are Long-Term Market Research Online Communities?

The beauty of market research online communities is that they’re designed for on-going or longitudinal studies. Long-term or continuous online communities for market research ...
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Why Use Mobile in Product Testing Market Research

The secret to product superiority in any market is to conduct rigorous product testing in order to make the best product. Product testing, also referred to as consumer testing ...
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