Advantages of Mobile Research
Wherever we go, whatever we do, we’ll have our mobile phones in our pockets. This technological phenomenon opened many possibilities that has led many market researchers to ...
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Advantages of Mobile Ethnography
A great variety of market research tools and techniques are used to study the consumer. Perceptions, attitudes, behaviors, motivations, and ideals are approached in different ...
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Methods of Mobile Ethnography
Ethnography has long been a staple of conducting marketing research. Typically it has been done using a cumbersome method of a team of researchers employing a camera crew to ...
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