Civicom Marketing Research Services Blog

Get Started with Conversational Research: A Step-by-Step Guide

Posted on 3/30/23

Understanding customers’ motivations and communication patterns is key to increasing brand loyalty, building better products and services, or uncovering untapped potential ...

answering survey for quant qual research

Quant Qual Research: Combining Data and Verbatims

Posted on 3/23/23

In market research, quantitative and qualitative methods are used to gather data on two very different perspectives of an audience – the “What” and the “Why.” Alone, ...

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Finding Your Ideal Fit: Choosing the Right Marketing Research Tools

Posted on 3/9/23

With the proliferation of market research software providers, you can now leverage multiple service offerings to cover all methodologies and stages of your study. ...

using qualitative research services for project

Qualitative Research Services: How They Can Transform Your Market Research Strategy

Posted on 3/2/23

' Qualitative research gives you a treasure trove of insights into consumer behavior. However, conducting this type of study can be time-consuming and requires specific

studying buyer journey using online research platforms

What Defines Today’s Online Research Platforms?

Posted on 2/24/23

' Qualitative market research has come a long way from door-to-door surveys and phone interviews. With new technologies being developed each day, online research tools ...

A Glimpse into the Future: 5 Key Trends for ResTech Market Research in 2023

Posted on 2/20/23

The only thing constant in the market research industry is change. As research technology continues to grow and evolve, researchers interested in optimizing their ...

using marketing research tools for business

10 Essential Marketing Research Tools That You Need Right Now

Posted on 2/7/23

People aren’t easily susceptible to change when buying products. If we find something that works, why change it? For this reason, getting someone to switch to a new ...

Top 5 Strategies for High-Quality B2B Respondent Recruitment

Posted on 1/30/23

Business-to-business (B2B) market research is the practice of gathering data from B2B buyers in a specific industry to inform business strategies. Conducting market ...

What is Data Management: Definition, Challenges, and Best Practices

Posted on 1/26/23

Are you a researcher struggling to manage your data? You're not alone. According to a recent survey done by Adverity, 67% of marketers at small and medium-sized ...

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