The ‘Why’ Behind the Buy: Understanding Consumer Behaviour Research

  At the heart of every business is the need to understand their customers and what makes them tick. Having in-depth knowledge of who your customers are is good, but knowing why ...
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10 Survey Strategies to Prevent Fake Market Research

      Online surveys in market research have grown exponentially over the past few years. This approach has proven useful in helping researchers explore certain subject matter and ...
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How to Find Survey Respondents: The 7 Best Participant Sources

      Finding the right people to answer a survey sounds pretty straightforward, right? Well, it’s actually a lot more challenging than it seems.  A common problem we observe in ...
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7 Interactive Focus Group Activities for Better Engagement

  Focus groups are the key to uncovering your audience’s needs for your brands and products. A properly managed online or in-person focus group leads you deeper into the minds of ...
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5 Benefits of Focus Group Streaming Technology

Focus groups are an excellent way for companies to collect qualitative data from participants and gain better insight into their target audience. Although it is a method that was ...
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Pros of DIY Qualitative Research Platforms for Independent Researchers

Most of the decisions that we make daily are based on intuition or common sense, but in a business environment, decisions can’t just be made on a whim. Market research is done to ...
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8 Tips for Managing Your Webcam Discussion

  It can be said that the quality of a good focus group is only as good as the one moderating it. An effective moderator keeps a delicate balance between art and science when they ...
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How To Present Your Market Research Results and Report it Efficiently

    When the fieldwork for your market research project is finished and the data has been compiled into a report, the last step is to present your findings. This may seem like a ...
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How to Fix the 5 Most Common Mistakes with Hybrid Remote Focus Groups

Focus groups are often the first method that comes to mind when a researcher wants to collect insightful answers from targeted respondents. But with the digital transformation ...
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