7 Features Your Research Facility Needs For Better Focus Group Video

    Almost every research facility owner knows that the key to staying relevant in a competitive industry is to provide their clients with up-to-date equipment and ...
Read More

Should You Be Using Zoom for Focus Groups?

.     Thanks to the social distancing measures enforced during the pandemic, online meeting platforms such as Zoom skyrocketed to the top of the market. It gave people a ...
Read More

Try It Before You Launch it: How to Test a Product in 5 Creative Ways

    Feedback is the foundation upon which all businesses are built. Without user testing, companies won’t be able to determine what works and what doesn’t work about their ...
Read More

4 Top Tips For Using Conversational Research To Improve Brand Awareness

.     In today’s competitive market, getting people to recognize, trust, and buy from a business requires marketers to implement effective social media strategies and ...
Read More

Not Everything is as It Seems: Why You Should Get Educated on Survey Bots

.     Almost every business relies on collecting various data to guide its strategy. And for market researchers, online surveys have become the default tool for this ...
Read More

Text-Based vs. Webcam Focus Group: An Honest Comparison

  There’s no question that technology has made a significant impact on market research. Digitalizing tasks has enabled researchers to develop business insights faster and more ...
Read More

ResTech: The Latest Buzzword in Research

.   For a long time, the market research industry has relied heavily on hand-tabulated data and manual collection methods. However, times have changed.  Technology has grown ...
Read More

The Only Guide You Need on How to Do Product Testing

  Behind most of the best-selling products seen on the market is an extensive testing phase that helps determine its quality and functionality – otherwise known as product ...
Read More

Conversation Analysis in Qualitative Research - What’s It All About?

.   Human conversation is complex. While talking, we tend to finish each other’s sentences, speak with intonation, interrupt someone mid-speech, or use filled pauses such as ...
Read More