Civicom Marketing Research Services Blog

Why is Market Research Important to Digital Marketing?

Posted on 09/09/20

Digital marketing plays an integral part in business as it offers a more efficient way of marketing compared to its traditional counterpart. With the right digital marketing ...

Tips and Tricks in Conducting Remote Customer Research

Posted on 07/09/20

As the world struggles to adjust to the new circumstances brought by the global pandemic, market researchers are reconsidering their current methods of conducting customer ...

Digital Shift: Tools and Solutions for Your Market Research During the Pandemic

Posted on 04/29/20

As more and more in-person interviews and in-facility focus groups are being canceled and postponed, more and more researchers are also rethinking how they can stay connected ...

Protecting Your Research Online With Civicom CyberFacility®

Posted on 04/17/20

Online platforms and systems are becoming more sophisticated yet cybercriminals are getting more creative and intelligent. According to Accenture, security breaches have ...

5 Reasons Why Remote Market Research is Beneficial to Your Study

Posted on 03/11/20

The digital age has paved the way for a more efficient and accessible means of working. Thanks to the advent of reliable phone and internet connectivity, there’s now a steady ...

7 Strategies to Transform Data into Actionable Insights

Posted on 02/26/20

The strategy to turn raw data into actionable insights is to integrate and analyze data from all data sources to reach better and optimized business decisions. And it is no ...

8 Tips for Moderators Conducting Online Focus Group Discussions

Posted on 02/05/20

As a moderator, you are tasked to guide and manage focus groups. That doesn’t sound like it's much of a challenge, right? Wrong. The quality of gathered respondents and ...

6 Reasons Why Storyboarding Works for Your Market Research Process

Posted on 01/08/20

How do you stay on the right track while conducting market research? Planning extensively before conducting market research, regardless of the scope, is detrimental to the ...

Tips for Preparing Your 2020 Market Research Budget

Posted on 12/27/19

How confident are you and your team in terms of allocating a percentage of your overall budget to market research? Whether you belong to a start-up company or working on a ...

blog categories