The strategy to turn raw data into actionable insights is to integrate and analyze data from all data sources to reach better and optimized business decisions. And it is no secret ...
As a moderator, you are tasked to guide and manage focus groups. That doesn’t sound like it's much of a challenge, right? Wrong. The quality of gathered respondents and ...
How do you stay on the right track while conducting market research? Planning extensively before conducting market research, regardless of the scope, is detrimental to the ...
How confident are you and your team in terms of allocating a percentage of your overall budget to market research? Whether you belong to a start-up company or working on a ...
If you’re conducting market research for a client’s bookstore and you wish to find out how fictional books are faring in the market and are looking for ways to do better in that ...
How do you best manage a focus group discussion when you are miles away from your respondents? We are now able to do things anywhere be it within an arm’s length or from the other ...
Which type of stimulus is best used to elicit reactions for qualitative market research? A stimulus is any kind of material or object used in a market research study intended to ...
Obtaining and collecting qualitative data in the form of audio and video recordings for market research is one thing. Making sure that every gathered audio and video file is ...
Online marketing research methods and tools are on the rise and so is the demand for effective people to facilitate and moderate the studies that use them. Among these methods is ...