Civicom Marketing Research Services Blog

7 Strategies to Transform Data into Actionable Insights

Posted on 02/26/20

The strategy to turn raw data into actionable insights is to integrate and analyze data from all data sources to reach better and optimized business decisions. And it is no secret ...

8 Tips for Moderators Conducting Online Focus Group Discussions

Posted on 02/05/20

As a moderator, you are tasked to guide and manage focus groups. That doesn’t sound like it's much of a challenge, right? Wrong. The quality of gathered respondents and ...

6 Reasons Why Storyboarding Works for Your Market Research Process

Posted on 01/08/20

How do you stay on the right track while conducting market research? Planning extensively before conducting market research, regardless of the scope, is detrimental to the ...

Tips for Preparing Your 2020 Market Research Budget

Posted on 12/27/19

How confident are you and your team in terms of allocating a percentage of your overall budget to market research? Whether you belong to a start-up company or working on a ...

a male employee filling up a market research survey on a desk with his phone and coffee

Best Practices When Screening for Market Research Respondents

Posted on 12/11/19

If you’re conducting market research for a client’s bookstore and you wish to find out how fictional books are faring in the market and are looking for ways to do better in that ...

Ten Tips for Running a Successful Online Focus Group Discussion

Posted on 11/27/19

How do you best manage a focus group discussion when you are miles away from your respondents? We are now able to do things anywhere be it within an arm’s length or from the other ...

Five Advantages of Using Video Stimuli in Market Research

Posted on 11/22/19

Which type of stimulus is best used to elicit reactions for qualitative market research? A stimulus is any kind of material or object used in a market research study intended to ...

Best Practices in Organizing Your Audio and Video for Efficient Market Research

Posted on 11/13/19

Obtaining and collecting qualitative data in the form of audio and video recordings for market research is one thing. Making sure that every gathered audio and video file is ...

a male MROC manager pointing at chart with a laptop, a calendar, and a planner all on top of the desk

Five Qualities of a Great Market Research Online Community Manager

Posted on 11/08/19

Online marketing research methods and tools are on the rise and so is the demand for effective people to facilitate and moderate the studies that use them. Among these methods is ...

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