What are the Common Mistakes People Commit in Online Qualitative Research?

  Online qualitative research made it possible to connect with respondents virtually. It eliminates geographical limitations, allowing for faster data generation and ultimately ...
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8 Tips for Managing Your Webcam Discussion

  It can be said that the quality of a good focus group is only as good as the one moderating it. An effective moderator keeps a delicate balance between art and science when they ...
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How To Present Your Market Research Results and Report it Efficiently

    When the fieldwork for your market research project is finished and the data has been compiled into a report, the last step is to present your findings. This may seem like a ...
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Market Research: 7 Methods On How To Pretest A Survey

In market research, we know very well that time and money are of the essence when facilitating your studies. Researchers want to send out their surveys as quickly as possible to ...
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How to Fix the 5 Most Common Mistakes with Hybrid Remote Focus Groups

Focus groups are often the first method that comes to mind when a researcher wants to collect insightful answers from targeted respondents. But with the digital transformation ...
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Make the Most of Online Bulletin Board Groups for Qualitative Research

Due to the rise of agile market research, there has been a growing interest in using online bulletin boards in remote qualitative research. The main advantage of using an online ...
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Traditional Research Has Gone Hybrid

Traditionally, market research was done by physically going outside and gathering market insights from potential customers in person. However, due to the current global ...
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7 Essential Demographic Survey Questions

A demographic survey is one of the most effective ways of identifying the type of respondents fit for your research study and the different kinds of perceptions toward a brand, ...
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Five Benefits of Mobile Market Research in the New Normal

  We are a few months into the COVID-19 outbreak and it doesn’t seem like it’s ending anytime soon. While its ongoing impact on a lot of industries can still be widely felt, we ...
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